The Farmer's Dog
Senior Art Director
The Farmer's Dog, New York, New York, us, 10261
Who We Are
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogsWhat We Stand For and Where You'll Come In
We're looking for a Senior Art Director who can conceive and develop strategically sound, smart, culturally resonant work across every platform. The work you build will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives!
You'll create content that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists. You'll continue to elevate our brand as one that's known for engaging, smart, and inspiring creative content.
This role is open alongside a Senior Copywriter. We welcome teams to apply!
One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.How You'll Make An ImpactConceptualize and develop all creative from performance-driven ads to integrated brand campaigns and activations along with a copywriting partner.Develop strong, engaging, and concept-driven assets for social-first content.Lead various TV advertising campaigns, working closely with internal and/or external video partners from the concept phase to on-set art direction through final color grade and sound mix.Oversee the development, production, and post-production for photoshoots of new and existing products, continuous lifestyle and dog-driven photography, and campaigns.Continually look for creative opportunities to push our brand message and identity through owned channels like in-box collateral, swag, digital comms, and more.Work cross functionality to immerse yourself in the product and brand and execute on business needs and objectives.We're Excited About You BecauseYou have 5+ years of experience as an art director, preferably at a creative agency (portfolio required, with creative work for which you were primarily responsible).You bring conceptual rigor and creativity to all projects big and small - from a trend-based TikTok video to a large integrated campaign.You take projects by the horns and can identify opportunities, push through blockers, and pivot quickly when necessaryYou are nimble and well-versed in the Adobe Creative Suite and/or FigmaYou can quickly grasp visual brand identity and voice, with an ability to push into new visual territory while staying within brand guidelines.You possess a strong sense of typography, layout, and hierarchy, along with a keen eye for photography and illustration.You're well-versed in the production cycle and process, including on-set experience.You are able to thrive in a fast-paced and ambiguous environment, are naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutionsYou are an owner, have excellent problem-solving skills and can prioritize tasks effectivelyYou're a true dog person -- even if you don't have one!*Please do not include a pitch or any other work product with your application; we do not consider or use unsolicited ideas as part of creative development in our marketing.Office Guidelines
The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2 - 3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.Our DEI Philosophy:
Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.A Few of Our Best Benefits
Dog-friendly office in Greenwich VillageMarket-competitive compensation and equity packagesComprehensive Healthcare, Dental, and VisionCompany supported mental health benefits12 week paid parental leaveCompetitive 401k plan with company matchFlexible PTODiscounted fresh food for your pupYour pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.
For this role the anticipated hiring base compensation range is $138,000 - $145,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.
In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogsWhat We Stand For and Where You'll Come In
We're looking for a Senior Art Director who can conceive and develop strategically sound, smart, culturally resonant work across every platform. The work you build will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives!
You'll create content that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists. You'll continue to elevate our brand as one that's known for engaging, smart, and inspiring creative content.
This role is open alongside a Senior Copywriter. We welcome teams to apply!
One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.How You'll Make An ImpactConceptualize and develop all creative from performance-driven ads to integrated brand campaigns and activations along with a copywriting partner.Develop strong, engaging, and concept-driven assets for social-first content.Lead various TV advertising campaigns, working closely with internal and/or external video partners from the concept phase to on-set art direction through final color grade and sound mix.Oversee the development, production, and post-production for photoshoots of new and existing products, continuous lifestyle and dog-driven photography, and campaigns.Continually look for creative opportunities to push our brand message and identity through owned channels like in-box collateral, swag, digital comms, and more.Work cross functionality to immerse yourself in the product and brand and execute on business needs and objectives.We're Excited About You BecauseYou have 5+ years of experience as an art director, preferably at a creative agency (portfolio required, with creative work for which you were primarily responsible).You bring conceptual rigor and creativity to all projects big and small - from a trend-based TikTok video to a large integrated campaign.You take projects by the horns and can identify opportunities, push through blockers, and pivot quickly when necessaryYou are nimble and well-versed in the Adobe Creative Suite and/or FigmaYou can quickly grasp visual brand identity and voice, with an ability to push into new visual territory while staying within brand guidelines.You possess a strong sense of typography, layout, and hierarchy, along with a keen eye for photography and illustration.You're well-versed in the production cycle and process, including on-set experience.You are able to thrive in a fast-paced and ambiguous environment, are naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutionsYou are an owner, have excellent problem-solving skills and can prioritize tasks effectivelyYou're a true dog person -- even if you don't have one!*Please do not include a pitch or any other work product with your application; we do not consider or use unsolicited ideas as part of creative development in our marketing.Office Guidelines
The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2 - 3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.Our DEI Philosophy:
Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.A Few of Our Best Benefits
Dog-friendly office in Greenwich VillageMarket-competitive compensation and equity packagesComprehensive Healthcare, Dental, and VisionCompany supported mental health benefits12 week paid parental leaveCompetitive 401k plan with company matchFlexible PTODiscounted fresh food for your pupYour pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.
For this role the anticipated hiring base compensation range is $138,000 - $145,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.
In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.