Digital Marketing Specialist (PPC & SEO)

Junction Creative Solutions (Junction) is a strategic agency located in Marietta, GA. We are committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.This is a full-time on-site role for a Digital Marketing Manager located in Marietta, GA.QualificationsDesired Education : Bachelor's Degree in the following fields Marketing, Journalism, Communications,Information Systems, Business, Statistics, or other related field3-4 Years in a related roleExperience with SEO/Technical SEO/Local SEOExperience with Google Ads & Ad ManagementKnowledge and experience with social media ad managementKnowledge and competency with Google AnalyticsAbility to communicate effective with team members and clientsExcellent organizational skills and attention to detailEffective at time management in a fast-paced environmentResponsibilitiesCollaborate with the Junction team and clients ensuring that all work is being completed as outlined in the client agreementManage all aspects of SEO and PPC campaigns for clients across industryExecute On Page SEO optimization for client website projectsPerform keyword research for both SEO and PPC campaignsAnalyze competitors' websites, current online marketing initiatives, and overall goalsCreate and manage effective paid search ad campaignsManage significant paid search budgets on top tier search engines (Google & Bing)Prepare monthly campaign reports (PPC and SEO)Optimize web content for keywords related to customer products and servicesAnalyze and Correct technical issues on the backend of websitesPerform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)Report to the Director, Digital Marketing