Product Marketing Manager

Product Marketing Manager - Healthcare AdvisingDirect HireLocation: Hybrid in AtlantaOverview :The Product Marketing Manager will lead the go-to-market strategy and engagement efforts for our Advising product, focusing on healthcare policyholders. This role requires close collaboration with Product Management, Sales, and Customer Success to drive awareness and adoption of our healthcare-focused risk management content. The ideal candidate has a proactive approach, healthcare industry expertise, and a strong understanding of risk management and regulatory needs.Key Responsibilities :Go-to-Market Strategy : Develop and implement strategies to boost content engagement, working closely with Product Management and stakeholders.Messaging & Content : Shape healthcare-specific messaging and support content creation for risk management resources.Market Insights : Conduct research to align with healthcare trends, policyholder needs, and regulatory changes.Enablement & Training : Provide Sales and Customer Success with resources, briefs, and training to communicate product value.Content Optimization : Gather feedback and analyze data to refine and enhance content effectiveness.Qualifications :5+ years in product or content marketing, with a healthcare focus.Strong background in risk management or advisory within healthcare or insurance.Proficient in CRM and analytics tools; solid content marketing and project management skills.Bachelor's degree in marketing, healthcare management, or related field (MBA preferred).Preferred :Experience with B2B healthcare or advisory services.Familiarity with healthcare regulations (e.g., HIPAA) and their role in risk management.