Publicis CoLab
Associate media director social
Publicis CoLab, Chicago, Illinois, United States, 60290
Company DescriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.OverviewThe Associate Media Director is highly motivated, technically savvy, detail oriented, and strives to lead the day to day management of the paid social end of the Precision Group for a dedicated client. This individual will develop/deliver/inspire Starcom's vision while continuing to build the client's brand. We are looking for a visionary lead of this client's mid-funnel social programs that can elevate our media strategies across new and core social platforms. The role will focus on more direct response strategies through highly targeted and effective media strategies on social. We need someone with the uncanny ability to influence - we need them to show up with a media POV and advocate that our strategies in social are driving results and to deliver that across multiple stakeholders. Not afraid of data - this person will dig in and build the story to help the clients realize paid social can be the "star of the show" in driving their results. Process focused - this person will build processes (example: optimization framework) for this media, given it's so different than what we've historically been doing around upper funnel/brand.Responsibilities
Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives.Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies.Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel.Apply social media knowledge and creativity to brainstorming and strategy sessions.Lead regular check-ins on campaign performance and track against KPIs.Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies.Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.Develop points of view on new technologies, trends and opportunities in the social media marketplace.Foster strong relationships with internal teams and client groups.Qualifications
Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.5+ years of directly related experience.2+ years of people management experience.Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.Direct Response experience.Previous team management experience.Experience in applying social marketing to drive strict KPI's against brand-building & direct response initiatives.Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.Understanding of best practices for leveraging social media for brand communication.Must possess strong leadership skills and be comfortable presenting ideas to senior client management.Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter.Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.Strong organizational, problem-solving, and communication skills.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
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Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives.Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies.Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel.Apply social media knowledge and creativity to brainstorming and strategy sessions.Lead regular check-ins on campaign performance and track against KPIs.Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies.Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.Develop points of view on new technologies, trends and opportunities in the social media marketplace.Foster strong relationships with internal teams and client groups.Qualifications
Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.5+ years of directly related experience.2+ years of people management experience.Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.Direct Response experience.Previous team management experience.Experience in applying social marketing to drive strict KPI's against brand-building & direct response initiatives.Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.Understanding of best practices for leveraging social media for brand communication.Must possess strong leadership skills and be comfortable presenting ideas to senior client management.Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter.Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.Strong organizational, problem-solving, and communication skills.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
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