SC Johnson
Associate Manager, Digital Content Strategist
SC Johnson, San Francisco, California, United States, 94199
Associate Manager, Digital Content Strategist
Oct 22, 2024Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method, Mrs. Meyer's Clean Day, Babyganics and Ecover. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you're into pioneering the future and doing good while doing business, come join us.The Associate Manager, Digital Content Strategist will play a crucial role in driving digital content strategy for Lifestyle Brands (LSB). Working closely with the Associate Manager, Digital Content Merchandising, you'll collaborate on the ongoing optimization of our online presence, improving organic search and traffic rankings and maximizing conversions. Your focus will be on our digital content performance - developing a learning agenda, designing and executing A/B tests, supporting platform beta opportunities and exploring new technologies to drive efficiencies in our content development process.Please note:This role is located in San Francisco, CA.4 days a week in-office requirement, 1 day a week remoteThis role is not offering relocation assistance.AREAS OF RESPONSIBILITYContent Performance and Optimization:Develop a gap/opportunity analysis of our existing digital content performance and set KPI's that ladder up to our broader business growth goals.Work closely with the Omni and Brand teams to align ecommerce content with brand tentpole initiatives, ensuring alignment with brand strategy while optimizing for channel & retailer specific needs and online shopping behaviors.Track and monitor content performance, prepare reports and monthly scorecard, provide actionable insights, and suggest improvements based on findings.Incorporate consumer reviews and questions into content development recommendations, socialize insights with the broader organization.Media Types / Technology:Research and evaluate emerging technologies to streamline content production process.Align ecommerce content with digital media strategy, leveraging audience insights to tailor content development to target audiences.Collaboration and Communication:Work closely and collaboratively with external and internal partners.Communicate effectively and proactively with internal stakeholders.QUALIFICATIONSRequired:Bachelors degree and 5+ years digital marketing experience OR advanced degree and 3+ years relevant experience.1+ years experience analyzing data & metrics to inform content decisions.Preferred:Familiarity with Amazon media and marketing capabilities; as well as other brick-and-click retailers (Walmart.com/target.com).Familiarity with content management systems (Salsify) and DAM platforms.Knowledgeable of Search Engine Optimization (SEO) strategies and best practices.Understanding of digital marketing principles to drive traffic and conversions.Familiarity with US retailer merchandising and content needs + content syndication platforms.Excellent communication, organization and project management skills.Inclusion & DiversityWe believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.Sure, there's always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply.
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Oct 22, 2024Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method, Mrs. Meyer's Clean Day, Babyganics and Ecover. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you're into pioneering the future and doing good while doing business, come join us.The Associate Manager, Digital Content Strategist will play a crucial role in driving digital content strategy for Lifestyle Brands (LSB). Working closely with the Associate Manager, Digital Content Merchandising, you'll collaborate on the ongoing optimization of our online presence, improving organic search and traffic rankings and maximizing conversions. Your focus will be on our digital content performance - developing a learning agenda, designing and executing A/B tests, supporting platform beta opportunities and exploring new technologies to drive efficiencies in our content development process.Please note:This role is located in San Francisco, CA.4 days a week in-office requirement, 1 day a week remoteThis role is not offering relocation assistance.AREAS OF RESPONSIBILITYContent Performance and Optimization:Develop a gap/opportunity analysis of our existing digital content performance and set KPI's that ladder up to our broader business growth goals.Work closely with the Omni and Brand teams to align ecommerce content with brand tentpole initiatives, ensuring alignment with brand strategy while optimizing for channel & retailer specific needs and online shopping behaviors.Track and monitor content performance, prepare reports and monthly scorecard, provide actionable insights, and suggest improvements based on findings.Incorporate consumer reviews and questions into content development recommendations, socialize insights with the broader organization.Media Types / Technology:Research and evaluate emerging technologies to streamline content production process.Align ecommerce content with digital media strategy, leveraging audience insights to tailor content development to target audiences.Collaboration and Communication:Work closely and collaboratively with external and internal partners.Communicate effectively and proactively with internal stakeholders.QUALIFICATIONSRequired:Bachelors degree and 5+ years digital marketing experience OR advanced degree and 3+ years relevant experience.1+ years experience analyzing data & metrics to inform content decisions.Preferred:Familiarity with Amazon media and marketing capabilities; as well as other brick-and-click retailers (Walmart.com/target.com).Familiarity with content management systems (Salsify) and DAM platforms.Knowledgeable of Search Engine Optimization (SEO) strategies and best practices.Understanding of digital marketing principles to drive traffic and conversions.Familiarity with US retailer merchandising and content needs + content syndication platforms.Excellent communication, organization and project management skills.Inclusion & DiversityWe believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.Sure, there's always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply.
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