Stanford University
Marketing Manager, Partnership & Products
Stanford University, Palo Alto, California, United States, 94306
Marketing Manager, Partnership & Products
Marketing Manager, Partnerships and Products, Alumni Association The Stanford Alumni Association (SAA) has a mission to reach, serve, and engage all Stanford alumni and students, to foster a lifelong intellectual and emotional connection between the university and its graduates, and to provide the university with goodwill and support. SAA believes that diversity and excellence go hand-in-hand and hires individuals committed to working effectively with colleagues and alumni from diverse backgrounds. As the SAA Marketing Manager, Partnerships & Products, you will be crucial in developing and executing marketing strategies that drive revenue generation and engagement through our partnerships and product offerings. You will help guide educational programs to maximize value for partners and Stanford alumni, ensuring alignment with their goals and those of SAA. Additionally, you will assist in overseeing magazine advertising efforts. JOB PURPOSE: Under the guidance of senior management, participates in developing and implementing marketing initiatives, and enabling programs, services, events, and/or products to meet business objectives. Duties include managing vendors and driving cross-functional collaboration across the organization. CORE DUTIES: Recommend and execute marketing strategies to meet business objectives. Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners. Implement integrated marketing communications and brand strategy across various channels (i.e., digital and print). Build partnerships and engage groups that participate in program or product delivery. Oversee design and production of marketing materials from inception to deployment. Deliver an experience that leads to high customer satisfaction and advocacy for the program. Plan and execute events to support marketing objectives. Implement improvements based on analysis, which improves processes, programs, and business across the department. Conduct market research, including competitive benchmarking, and analyze campaign/program/service/event effectiveness to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting. Assess market opportunities and track market trends. Recommend marketing improvements based on findings. Manage vendors/consultants on specific projects. Manage project/program budget(s) and coordinate invoice processing. May oversee interns and other contingent staff; provide staff training. Other duties as assigned MINIMUM REQUIREMENTS: Education & Experience: Bachelor's degree and five years of relevant experience or a combination of education and relevant experience. Knowledge, Skills and Abilities: Previous experience in product, program, and/or services marketing and revenue generation. Ability to drive cross-functional groups toward a common goal. Experience with project management and the ability to manage multiple projects simultaneously. Understands how to implement integrated marketing programs across digital and print channels. Experience with market research and data analysis. Demonstrated problem solver. Excellent written and oral communication and presentation skills. Preferred Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in partnership marketing, product marketing, sponsorships sales, or a related role. Proficient in marketing analytics and reporting tools (e.g., SalesForce, Marketo), Microsoft Office, and Google Workspace; knowledge of PostGrads and FileMaker is a plus. We are a small but powerful team, so it's important for us to be able to manage multiple projects simultaneously and meet deadlines. The expected pay range for this position is $108,450 to $120,000 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
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Marketing Manager, Partnerships and Products, Alumni Association The Stanford Alumni Association (SAA) has a mission to reach, serve, and engage all Stanford alumni and students, to foster a lifelong intellectual and emotional connection between the university and its graduates, and to provide the university with goodwill and support. SAA believes that diversity and excellence go hand-in-hand and hires individuals committed to working effectively with colleagues and alumni from diverse backgrounds. As the SAA Marketing Manager, Partnerships & Products, you will be crucial in developing and executing marketing strategies that drive revenue generation and engagement through our partnerships and product offerings. You will help guide educational programs to maximize value for partners and Stanford alumni, ensuring alignment with their goals and those of SAA. Additionally, you will assist in overseeing magazine advertising efforts. JOB PURPOSE: Under the guidance of senior management, participates in developing and implementing marketing initiatives, and enabling programs, services, events, and/or products to meet business objectives. Duties include managing vendors and driving cross-functional collaboration across the organization. CORE DUTIES: Recommend and execute marketing strategies to meet business objectives. Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners. Implement integrated marketing communications and brand strategy across various channels (i.e., digital and print). Build partnerships and engage groups that participate in program or product delivery. Oversee design and production of marketing materials from inception to deployment. Deliver an experience that leads to high customer satisfaction and advocacy for the program. Plan and execute events to support marketing objectives. Implement improvements based on analysis, which improves processes, programs, and business across the department. Conduct market research, including competitive benchmarking, and analyze campaign/program/service/event effectiveness to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting. Assess market opportunities and track market trends. Recommend marketing improvements based on findings. Manage vendors/consultants on specific projects. Manage project/program budget(s) and coordinate invoice processing. May oversee interns and other contingent staff; provide staff training. Other duties as assigned MINIMUM REQUIREMENTS: Education & Experience: Bachelor's degree and five years of relevant experience or a combination of education and relevant experience. Knowledge, Skills and Abilities: Previous experience in product, program, and/or services marketing and revenue generation. Ability to drive cross-functional groups toward a common goal. Experience with project management and the ability to manage multiple projects simultaneously. Understands how to implement integrated marketing programs across digital and print channels. Experience with market research and data analysis. Demonstrated problem solver. Excellent written and oral communication and presentation skills. Preferred Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in partnership marketing, product marketing, sponsorships sales, or a related role. Proficient in marketing analytics and reporting tools (e.g., SalesForce, Marketo), Microsoft Office, and Google Workspace; knowledge of PostGrads and FileMaker is a plus. We are a small but powerful team, so it's important for us to be able to manage multiple projects simultaneously and meet deadlines. The expected pay range for this position is $108,450 to $120,000 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
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