Cengage Group
Sr Director Brand Strategy and Engagement
Cengage Group, Salt Lake City, Utah, United States, 84193
Cengage Group - Sr Director Brand Strategy and Engagement - Salt Lake City, Utah
We believe in the power and joy of learningAt Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.Our culture values diversity, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.As part of the US Higher Education team, the
Senior Director, Brand Marketing & Engagement
leads and drives a comprehensive brand marketing strategy that drives growth, strengthens brand presence, and cultivates customer engagement and advocacy. This role develops strategic partnerships, drives advocacy marketing initiatives, and collaborates cross-functionally to align brand marketing efforts with organizational objectives. This position is responsible for the budget and builds a scalable team to support brand marketing and engagement efforts.What you'll do here:Develop and implement a robust brand marketing strategy that aligns with US HED business objectives, drives growth, and strengthens Cengage Higher Ed's brand presence across all channels and customer segments.Identify and establish strategic partnerships that align with the US HED brand and enhance market presence.Manage relationships with external partners to increase the impact of collaborative marketing efforts.Lead the development of advocacy marketing strategies that build brand loyalty and cultivate strong relationships with key collaborators, partners, and customers.Drive customer engagement strategies that attract and retain customers, turning them into brand advocates.Lead existing programs, including a nationwide community of faculty, administrators, and student advocates, the Empowered Educator Program, and the Empowered Educator Community Platform.Collaborate with senior marketing leadership, functional marketers, product development, and sales teams to communicate strategic and program objectives, ensuring agreement and alignment to increase organizational value.Design and implement a scalable organizational framework that can be effectively applied across various customer types and is adaptable for future integration of related shared marketing functions.Play a key role in marketing campaign planning and execution, ensuring alignment with brand strategy and effective engagement of target audiences.Conduct regular market and competitive analysis, gathering insights on market trends, consumer behavior, and the competitive landscape to find opportunities for brand growth and differentiation.Develop and own the budget, ensuring efficient allocation of resources and increasing return on investment.Skills you will need here:Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.Minimum of 12 years confirmed experience in marketing.Minimum of 10 years of experience in a leadership role, preferably within the education industry.Strong critical thinking and leadership skills with the ability to develop and implement comprehensive brand marketing strategies.Demonstrated success in establishing and leading strategic partnerships to improve brand presence.Experience in developing and implementing advocacy marketing programs.Excellent cross-functional collaboration and communication skills.Ability to build and lead a high-performing team.Knowledge of marketing campaign planning, execution, and alignment with strategy.Strong analytical and market research skills to gather insights and find opportunities for brand growth and differentiation.CompensationThe full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$163,100.00 - $260,900.00 USDCengage Group
is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
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We believe in the power and joy of learningAt Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.Our culture values diversity, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.As part of the US Higher Education team, the
Senior Director, Brand Marketing & Engagement
leads and drives a comprehensive brand marketing strategy that drives growth, strengthens brand presence, and cultivates customer engagement and advocacy. This role develops strategic partnerships, drives advocacy marketing initiatives, and collaborates cross-functionally to align brand marketing efforts with organizational objectives. This position is responsible for the budget and builds a scalable team to support brand marketing and engagement efforts.What you'll do here:Develop and implement a robust brand marketing strategy that aligns with US HED business objectives, drives growth, and strengthens Cengage Higher Ed's brand presence across all channels and customer segments.Identify and establish strategic partnerships that align with the US HED brand and enhance market presence.Manage relationships with external partners to increase the impact of collaborative marketing efforts.Lead the development of advocacy marketing strategies that build brand loyalty and cultivate strong relationships with key collaborators, partners, and customers.Drive customer engagement strategies that attract and retain customers, turning them into brand advocates.Lead existing programs, including a nationwide community of faculty, administrators, and student advocates, the Empowered Educator Program, and the Empowered Educator Community Platform.Collaborate with senior marketing leadership, functional marketers, product development, and sales teams to communicate strategic and program objectives, ensuring agreement and alignment to increase organizational value.Design and implement a scalable organizational framework that can be effectively applied across various customer types and is adaptable for future integration of related shared marketing functions.Play a key role in marketing campaign planning and execution, ensuring alignment with brand strategy and effective engagement of target audiences.Conduct regular market and competitive analysis, gathering insights on market trends, consumer behavior, and the competitive landscape to find opportunities for brand growth and differentiation.Develop and own the budget, ensuring efficient allocation of resources and increasing return on investment.Skills you will need here:Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.Minimum of 12 years confirmed experience in marketing.Minimum of 10 years of experience in a leadership role, preferably within the education industry.Strong critical thinking and leadership skills with the ability to develop and implement comprehensive brand marketing strategies.Demonstrated success in establishing and leading strategic partnerships to improve brand presence.Experience in developing and implementing advocacy marketing programs.Excellent cross-functional collaboration and communication skills.Ability to build and lead a high-performing team.Knowledge of marketing campaign planning, execution, and alignment with strategy.Strong analytical and market research skills to gather insights and find opportunities for brand growth and differentiation.CompensationThe full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$163,100.00 - $260,900.00 USDCengage Group
is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
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