Highwire
Senior Vice President, Social Media
Highwire, San Antonio, Texas, United States, 78208
About us:
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce DistinctionWe’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.The Senior Vice President, Social Media
will be a key leader in developing and driving Highwire’s social media programs. This role will focus on creating and executing innovative social media experiences, expanding our social media offerings, and integrating social strategies into broader digital marketing and strategic communications plans. You will work closely with clients and internal teams to ensure measurable outcomes, driving both client success and agency growth. As a senior leader, you will partner with our other VPs and SVPs of social media, as well as our EVP of Digital, to mentor a growing team of social media professionals and play a significant role in both new business development and organic growth within existing accounts.Key ResponsibilitiesStrategic Leadership & Innovation:Develop a strategic approach to comprehensive social media strategies that integrate with broader digital marketing and communications effortsStay at the forefront of social media trends, platforms, and technologies, ensuring Highwire remains a leader in social mediaDemonstrate an evidence-based opinion on the future of social media platforms, campaign integration and brand / executive social presenceRepresent the agency through thought leadership, speaking engagements, and attendance at relevant industry eventsCollaborate with cross-functional teams to integrate social media efforts into broader communications and digital marketing plans for clientsDrive client success by delivering strategic, data-driven social media campaigns that align with business goals and deliver measurable outcomesBusiness Growth & Client Leadership:Lead the social media strategy for key accounts, ensuring programs are impactful and exceed client expectationsIdentify opportunities to expand social media engagements with existing clients by introducing new services, platforms, or tactics that meet their evolving needsProactively develop and pitch ideas to existing clients to help them maximize their social media presence and capitalize on emerging trendsDrive organic business growth by deepening client relationships, identifying cross-sell opportunities, and expanding Highwire’s footprint within client portfoliosLead new business pitches in collaboration with the EVP, Digital, and play a key role in securing new social media-focused clientsPartner with senior leadership to grow social media’s influence within the agency’s overall service offeringTeam Leadership & Development:Mentor and manage a team of social media strategists and leaders, fostering a collaborative and inclusive culture that supports creativity and innovationProvide coaching and development opportunities to support team members in their professional growth and skill-buildingEncourage experimentation and adoption of new social media tools, platforms, and technologies to drive innovation within the teamCollaborate with the PR, creative, and content teams to ensure seamless integration of social media into client campaignsClient Success & Operational Excellence:Ensure social media strategies are executed with precision and lead to tangible, measurable business outcomesImplement best practices for social media execution, community management, content creation, and influencer engagementEstablish and monitor KPIs for social media programs to ensure client satisfaction, operational efficiency, and consistent resultsManage social media budgets, resources, and timelines to optimize performance and deliver on client objectivesQualifications12+ years of experience in social media strategy, digital marketing, or communications, with significant experience in a leadership roleExpertise in social media platforms, influencer marketing, content creation, community management, and analyticsExperience in paid social media, including but not limited to: Audience targeting, campaign creation, optimization, retargeting and qualification, whitelisting, and attributionProven experience leading and growing social media programs within an agency environmentStrong client-facing skills, with a demonstrated ability to build, retain, and grow senior-level client relationshipsExperience executing social media programs in regulated industries is a plus.Track record of driving organic business growth through client expansion and upselling of social media servicesExperience leading high-performing teams and mentoring talent in the social media spaceAbility to develop and execute data-driven social media campaigns that generate measurable business resultsExceptional communication and presentation skills, with the ability to engage clients and internal teams at all levelsAbility to operate in a fast-paced environment, managing multiple priorities while delivering high-quality resultsExperience identifying, vetting and managing vendor relationships for role-specific tools such as social media management or publishing platformsHighwire PerksCompetitive salaryMerit-based bonuses and promotionsHybrid work model to suit your schedule and lifestyleExcellent vacation policy including extended break for summer and winter holidayParticipate in Empower Hours on Fridays; Team has the ability to log off by 3pm401K MatchMedical and dental benefits/ FSAPaid Parental LeaveCommuter BenefitHome office equipment stipendGrowth Mindset Stipend of $100 annually for books, exhibitions, etcTechnology reimbursementWellness benefitDonation MatchMentorshipMonthly recognition programsEmployee referral bonusNew business referral bonusQuarterly Highwire fun events – Thanksgiving is our favorite holidayDog friendly work environmentExtremely supportive, nurturing environment with many opportunities for learning and growthThe duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.Apply now and let's explore the possibilities together!
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Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce DistinctionWe’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.The Senior Vice President, Social Media
will be a key leader in developing and driving Highwire’s social media programs. This role will focus on creating and executing innovative social media experiences, expanding our social media offerings, and integrating social strategies into broader digital marketing and strategic communications plans. You will work closely with clients and internal teams to ensure measurable outcomes, driving both client success and agency growth. As a senior leader, you will partner with our other VPs and SVPs of social media, as well as our EVP of Digital, to mentor a growing team of social media professionals and play a significant role in both new business development and organic growth within existing accounts.Key ResponsibilitiesStrategic Leadership & Innovation:Develop a strategic approach to comprehensive social media strategies that integrate with broader digital marketing and communications effortsStay at the forefront of social media trends, platforms, and technologies, ensuring Highwire remains a leader in social mediaDemonstrate an evidence-based opinion on the future of social media platforms, campaign integration and brand / executive social presenceRepresent the agency through thought leadership, speaking engagements, and attendance at relevant industry eventsCollaborate with cross-functional teams to integrate social media efforts into broader communications and digital marketing plans for clientsDrive client success by delivering strategic, data-driven social media campaigns that align with business goals and deliver measurable outcomesBusiness Growth & Client Leadership:Lead the social media strategy for key accounts, ensuring programs are impactful and exceed client expectationsIdentify opportunities to expand social media engagements with existing clients by introducing new services, platforms, or tactics that meet their evolving needsProactively develop and pitch ideas to existing clients to help them maximize their social media presence and capitalize on emerging trendsDrive organic business growth by deepening client relationships, identifying cross-sell opportunities, and expanding Highwire’s footprint within client portfoliosLead new business pitches in collaboration with the EVP, Digital, and play a key role in securing new social media-focused clientsPartner with senior leadership to grow social media’s influence within the agency’s overall service offeringTeam Leadership & Development:Mentor and manage a team of social media strategists and leaders, fostering a collaborative and inclusive culture that supports creativity and innovationProvide coaching and development opportunities to support team members in their professional growth and skill-buildingEncourage experimentation and adoption of new social media tools, platforms, and technologies to drive innovation within the teamCollaborate with the PR, creative, and content teams to ensure seamless integration of social media into client campaignsClient Success & Operational Excellence:Ensure social media strategies are executed with precision and lead to tangible, measurable business outcomesImplement best practices for social media execution, community management, content creation, and influencer engagementEstablish and monitor KPIs for social media programs to ensure client satisfaction, operational efficiency, and consistent resultsManage social media budgets, resources, and timelines to optimize performance and deliver on client objectivesQualifications12+ years of experience in social media strategy, digital marketing, or communications, with significant experience in a leadership roleExpertise in social media platforms, influencer marketing, content creation, community management, and analyticsExperience in paid social media, including but not limited to: Audience targeting, campaign creation, optimization, retargeting and qualification, whitelisting, and attributionProven experience leading and growing social media programs within an agency environmentStrong client-facing skills, with a demonstrated ability to build, retain, and grow senior-level client relationshipsExperience executing social media programs in regulated industries is a plus.Track record of driving organic business growth through client expansion and upselling of social media servicesExperience leading high-performing teams and mentoring talent in the social media spaceAbility to develop and execute data-driven social media campaigns that generate measurable business resultsExceptional communication and presentation skills, with the ability to engage clients and internal teams at all levelsAbility to operate in a fast-paced environment, managing multiple priorities while delivering high-quality resultsExperience identifying, vetting and managing vendor relationships for role-specific tools such as social media management or publishing platformsHighwire PerksCompetitive salaryMerit-based bonuses and promotionsHybrid work model to suit your schedule and lifestyleExcellent vacation policy including extended break for summer and winter holidayParticipate in Empower Hours on Fridays; Team has the ability to log off by 3pm401K MatchMedical and dental benefits/ FSAPaid Parental LeaveCommuter BenefitHome office equipment stipendGrowth Mindset Stipend of $100 annually for books, exhibitions, etcTechnology reimbursementWellness benefitDonation MatchMentorshipMonthly recognition programsEmployee referral bonusNew business referral bonusQuarterly Highwire fun events – Thanksgiving is our favorite holidayDog friendly work environmentExtremely supportive, nurturing environment with many opportunities for learning and growthThe duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.Apply now and let's explore the possibilities together!
#J-18808-Ljbffr