Apple Inc.
Growth Marketing Engagement & Retention, Apple Services
Apple Inc., Cupertino, California, United States, 95014
Growth Marketing Engagement & Retention, Apple Services
The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!Apple is seeking an experienced lifecycle marketer with a passion for growing Services and Payments businesses. The Growth Marketing Lead will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive engagement and ensure they are getting the most out of their subscription services and Apple Wallet.DescriptionResponsibilities include developing and optimizing engagement and retention strategies for Apple Services. Responsibilities include:Optimizing programs through A/B testing, offering ideation, and developing strategic recommendations based on data-driven insights.Building cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.Collaborating with a broad range of teams in different time zones, including business, product, engineering, analytics, and design teams.Developing a process of continuous improvement, analyzing results, and feeding insights back into the plans.Defining customer journeys, value propositions, and educational messaging.Submitting and maintaining requirements briefs to ensure flawless execution of campaigns.Finding opportunities to enhance the messaging experience through new platform capabilities and privacy-friendly targeting capabilities.Minimum Qualifications5-8 years of experience leading lifecycle marketing programs, ideally for a digital payments product or a subscription business, with demonstrated success achieving growth goals of user engagement and retention.Experience testing and optimizing marketing channels including push notification, email, and in-app messaging marketing tactics.Strong project management capability with exceptional attention to detail.Possess a deep understanding of A/B testing and data-driven optimization marketing.Shown ability to meet deadlines and gain consensus while balancing many projects and priorities.Deep understanding of messaging platforms and how to use them to deliver exceptional customer experiences through timely, helpful, and relevant communications.You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.Preferred QualificationsThorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.Excellent presentation, written, and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.Experience leading, developing, and mentoring a team of 2-4 high-performing individuals.Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!Apple is seeking an experienced lifecycle marketer with a passion for growing Services and Payments businesses. The Growth Marketing Lead will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive engagement and ensure they are getting the most out of their subscription services and Apple Wallet.DescriptionResponsibilities include developing and optimizing engagement and retention strategies for Apple Services. Responsibilities include:Optimizing programs through A/B testing, offering ideation, and developing strategic recommendations based on data-driven insights.Building cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.Collaborating with a broad range of teams in different time zones, including business, product, engineering, analytics, and design teams.Developing a process of continuous improvement, analyzing results, and feeding insights back into the plans.Defining customer journeys, value propositions, and educational messaging.Submitting and maintaining requirements briefs to ensure flawless execution of campaigns.Finding opportunities to enhance the messaging experience through new platform capabilities and privacy-friendly targeting capabilities.Minimum Qualifications5-8 years of experience leading lifecycle marketing programs, ideally for a digital payments product or a subscription business, with demonstrated success achieving growth goals of user engagement and retention.Experience testing and optimizing marketing channels including push notification, email, and in-app messaging marketing tactics.Strong project management capability with exceptional attention to detail.Possess a deep understanding of A/B testing and data-driven optimization marketing.Shown ability to meet deadlines and gain consensus while balancing many projects and priorities.Deep understanding of messaging platforms and how to use them to deliver exceptional customer experiences through timely, helpful, and relevant communications.You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.Preferred QualificationsThorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.Excellent presentation, written, and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.Experience leading, developing, and mentoring a team of 2-4 high-performing individuals.Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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