Johns Hopkins University
Associate Director of Lead Nurturing and Yield Strategy
Johns Hopkins University, Baltimore, Maryland, United States, 21276
Reporting to the Assistant Dean of Enrollment and Academic Operations in the Education Programs Services Office (EPSO) nested in the Whiting School of Engineering's (WSE) Office of Graduate Education and Lifelong Learning (GELL), we are seeking an
Associate Director of Lead Nurturing and Yield Strategy
who will serve as the primary GELL lead nurturing and yield strategist for the school's graduate programs.
The Associate Director will establish, in strong collaboration with the marketing and recruitment team in the WSE Office of Marketing and Communications (MarComm) and the respective admissions directors for the graduate programs, a metrics-based strategy to meet the school's overall yield, selectivity, and matriculation goals.
The ideal candidate will be able to function collegially and effectively in a team environment, across offices, working well with others toward achieving objectives, but also working independently and serve as a transformative leader and supportive manager.
Specific Duties & Responsibilities
Lead Nurturing Recruitment
Partner closely with the WSE's Marketing and Communications Office (MarComm) to develop personalized lead nurturing and anti-melt strategies for different segments of prospective students.
Oversee the creation and execution of multi-channel communication plans to engage prospective and accepted students.
Participate in recruitment efforts to encourage more applications; work directly with MarComm on lead generation.
Yield/enrollment/anti-melt
Develop and implement yield and anti-melt management strategies to convert admitted students into enrolled and matriculated students.
Collaborate with the marketing and admissions teams to create engagement efforts to boost yield rates.
Create enrollment-focused communications and engagement strategies to effectively inform students of next steps and requirements.
Strategy/data
Provide regular reports to leadership on the effectiveness of lead nurturing and yield strategies.
Analyze historical application and yield data to identify trends and areas for improvement.
Identify new communication needs related to student enrollment and retention.
Supervision
Supervise and provide strategic oversight to team of lead nurturer and yield management coordinators.
Manage time and efforts according to different enrollment priorities.
Technology
Identify technology for quality and timeliness of messaging to prospective students.
Oversee and project manage the implementation of technological tools and platforms.
Special Knowledge, Skills, and Abilities
Excellent written and verbal communication skills.
Strong interpersonal skills and ability to work collaboratively with diverse personalities.
Ability to evaluate effectiveness of current recruitment efforts.
This position requires working outside normal business hours, including some travel.
Minimum Qualifications
Bachelor's Degree in related field.
Five years related experience.
Additional education may substitute for required experience.
Preferred Qualifications
Six to eight years of related experience in higher education or related field.
Experience working in recruitment or communications office of an educational institution.
A working knowledge of Slate or other marketing automation systems is highly desirable.
Classified Title: Communications & Marketing ManagerJob Posting Title (Working Title): Associate Director of Lead Nurturing and Yield StrategyRole/Level/Range: ATP/04/PEStarting Salary Range: $73,300 - $128,300 Annually (Commensurate with experience)Employee group: Full TimeSchedule: 37.5 hrs/wk, M-FExempt Status: ExemptLocation: Hybrid/Homewood CampusDepartment name: Academic Affairs GradPersonnel area: Whiting School of Engineering
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Associate Director of Lead Nurturing and Yield Strategy
who will serve as the primary GELL lead nurturing and yield strategist for the school's graduate programs.
The Associate Director will establish, in strong collaboration with the marketing and recruitment team in the WSE Office of Marketing and Communications (MarComm) and the respective admissions directors for the graduate programs, a metrics-based strategy to meet the school's overall yield, selectivity, and matriculation goals.
The ideal candidate will be able to function collegially and effectively in a team environment, across offices, working well with others toward achieving objectives, but also working independently and serve as a transformative leader and supportive manager.
Specific Duties & Responsibilities
Lead Nurturing Recruitment
Partner closely with the WSE's Marketing and Communications Office (MarComm) to develop personalized lead nurturing and anti-melt strategies for different segments of prospective students.
Oversee the creation and execution of multi-channel communication plans to engage prospective and accepted students.
Participate in recruitment efforts to encourage more applications; work directly with MarComm on lead generation.
Yield/enrollment/anti-melt
Develop and implement yield and anti-melt management strategies to convert admitted students into enrolled and matriculated students.
Collaborate with the marketing and admissions teams to create engagement efforts to boost yield rates.
Create enrollment-focused communications and engagement strategies to effectively inform students of next steps and requirements.
Strategy/data
Provide regular reports to leadership on the effectiveness of lead nurturing and yield strategies.
Analyze historical application and yield data to identify trends and areas for improvement.
Identify new communication needs related to student enrollment and retention.
Supervision
Supervise and provide strategic oversight to team of lead nurturer and yield management coordinators.
Manage time and efforts according to different enrollment priorities.
Technology
Identify technology for quality and timeliness of messaging to prospective students.
Oversee and project manage the implementation of technological tools and platforms.
Special Knowledge, Skills, and Abilities
Excellent written and verbal communication skills.
Strong interpersonal skills and ability to work collaboratively with diverse personalities.
Ability to evaluate effectiveness of current recruitment efforts.
This position requires working outside normal business hours, including some travel.
Minimum Qualifications
Bachelor's Degree in related field.
Five years related experience.
Additional education may substitute for required experience.
Preferred Qualifications
Six to eight years of related experience in higher education or related field.
Experience working in recruitment or communications office of an educational institution.
A working knowledge of Slate or other marketing automation systems is highly desirable.
Classified Title: Communications & Marketing ManagerJob Posting Title (Working Title): Associate Director of Lead Nurturing and Yield StrategyRole/Level/Range: ATP/04/PEStarting Salary Range: $73,300 - $128,300 Annually (Commensurate with experience)Employee group: Full TimeSchedule: 37.5 hrs/wk, M-FExempt Status: ExemptLocation: Hybrid/Homewood CampusDepartment name: Academic Affairs GradPersonnel area: Whiting School of Engineering
#J-18808-Ljbffr