Merck Sharp & Dohme
Associate Director, HCC/Patient Strategy – Global Marketing, Atherosclerosis
Merck Sharp & Dohme, Rahway, New Jersey, us, 07065
Job Description
Location: Rahway, NJ or Upper Gwynedd, PA
Job Description:
It is an exciting time to join our company's Global Cardiometabolic & Respiratory Team, as we build an industry leading (CMR) business and aspire to impact cardiovascular disease on a global scale. We have made significant progress advancing our broad pipeline this year. Additionally, we expect eight approvals across our broad cardiometabolic portfolio in the next five years. The Cardiometabolic business is a top corporate priority and expected to be a key growth driver for our company.
The Associate Director, Healthcare Consumer (HCC) / Patient Strategy - Global Marketing for Cardiometabolic & Respiratory will be responsible for supporting key consumer/patient-focused commercial initiatives related to the late-stage development and launch success for an asset projected to become a multi-billion-dollar blockbuster. This is a business-critical role that will be instrumental in helping our Company build a leadership position in Atherosclerosis and contribute to establishing cardiovascular as a key growth driver for our Company. This role reports to the Executive Director, Global HCC/Patient Strategy Lead and will collaborate broadly with cross-functional partners to support enterprise-wide commercialization preparedness.
The Associate Director will play an important role in supporting the commercial transformation and leadership of our launches, including new ways of working, embedding advanced analytics, evolving the commercial models and building value for patients, payers and healthcare professionals.
Primary Responsibilities for this role will be shared among other Global Associate Directors and may include, but are not limited to the following:
Contribute to mapping the patient journey in collaboration with internal & external partners to identify roadblocks that impact optimal treatment; and activate new innovative solutions to enable positive patient outcomes throughout the journey.
Contribute to and support ongoing marketing framework development and strategic choices through the Cardiometabolic & Respiratory L3 (Listen, Lead, Learn) framework.
Drive the development and deployment of strategic initiatives to deliver the broader strategic opportunities and address key patient barriers. This is inclusive of defining the operational details of strategic initiatives and leading key executional workstreams in coordination with cross-functional partners, and Regional/Local stakeholders.
Collaborate with internal cross-functional team members and external agency partners to develop the global framework and drive tactical execution for campaigns (unbranded and/or branded) and promotional assets that align with strategic opportunity areas and deliver upon key business priorities.
Drive top-down alignment across the enterprise and create the HCC narrative to communicate the importance & urgency for early LDL-C treatment for Cardiovascular Risk Management.
Embed patient insights within the commercial perspective across relevant projects and key enterprise workstreams.
Act as a key member of the Global Commercial Team and collaborate with Regional Commercial Leaders, international markets, and cross-functional partners (medical, policy, outcomes research, access, advocacy, etc.) to optimize the value of Global Cardiometabolic & Respiratory Team.
As a member of the global marketing team and cross functional leadership team, partner with Cardiometabolic Global Marketing Colleagues to invest in each other’s development, build a culture of inclusivity, speak-up and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Position Qualifications:
Education Minimum Requirement:
Bachelor's Degree
Preferred Education:
Advanced Degree (MBA)
Required Experience and Skills:
Minimum of 7 years of progressive experience across marketing, sales, market access or related experiences in pharmaceutical or biotechnology industries (and at least 4 years demonstrated in-line marketing experience required.)
Marketing experience in HCC/Patient focused roles with responsibility for HCC strategy and tactical execution, inclusive of Unbranded Disease Awareness/Education or Branded promotional campaign development, is strongly preferred.
Prior launch experience preferred, but not required.
Preferred Experience and Skills:
Entrepreneurship: Understand key market dynamics and seize business opportunities. Proven track record of high-performance launches and driving business results.
Strategic Planning: Proven ability to analyze complex data and create clear long-term customer centric strategies.
Change Catalyst: Challenging Status Quo, leading change to achieve strategic priorities and push past internal obstacles to drive initiatives forward.
Innovation: Demonstrate ability to leverage innovation to drive novel solutions with measurable value to customers, create a culture to encourage experimentation.
Influence: Ability to clearly articulate messages/information across the enterprise and to all levels.
Networking and Partnerships: Strong collaboration skills, both within commercial teams and cross divisional teams including R&D and manufacturing, medical affairs, Outcomes Research and Access.
Executional Excellence: Ability to identify clear priorities, align stakeholders and frictionless execution of value-added outcomes for our customers.
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Location: Rahway, NJ or Upper Gwynedd, PA
Job Description:
It is an exciting time to join our company's Global Cardiometabolic & Respiratory Team, as we build an industry leading (CMR) business and aspire to impact cardiovascular disease on a global scale. We have made significant progress advancing our broad pipeline this year. Additionally, we expect eight approvals across our broad cardiometabolic portfolio in the next five years. The Cardiometabolic business is a top corporate priority and expected to be a key growth driver for our company.
The Associate Director, Healthcare Consumer (HCC) / Patient Strategy - Global Marketing for Cardiometabolic & Respiratory will be responsible for supporting key consumer/patient-focused commercial initiatives related to the late-stage development and launch success for an asset projected to become a multi-billion-dollar blockbuster. This is a business-critical role that will be instrumental in helping our Company build a leadership position in Atherosclerosis and contribute to establishing cardiovascular as a key growth driver for our Company. This role reports to the Executive Director, Global HCC/Patient Strategy Lead and will collaborate broadly with cross-functional partners to support enterprise-wide commercialization preparedness.
The Associate Director will play an important role in supporting the commercial transformation and leadership of our launches, including new ways of working, embedding advanced analytics, evolving the commercial models and building value for patients, payers and healthcare professionals.
Primary Responsibilities for this role will be shared among other Global Associate Directors and may include, but are not limited to the following:
Contribute to mapping the patient journey in collaboration with internal & external partners to identify roadblocks that impact optimal treatment; and activate new innovative solutions to enable positive patient outcomes throughout the journey.
Contribute to and support ongoing marketing framework development and strategic choices through the Cardiometabolic & Respiratory L3 (Listen, Lead, Learn) framework.
Drive the development and deployment of strategic initiatives to deliver the broader strategic opportunities and address key patient barriers. This is inclusive of defining the operational details of strategic initiatives and leading key executional workstreams in coordination with cross-functional partners, and Regional/Local stakeholders.
Collaborate with internal cross-functional team members and external agency partners to develop the global framework and drive tactical execution for campaigns (unbranded and/or branded) and promotional assets that align with strategic opportunity areas and deliver upon key business priorities.
Drive top-down alignment across the enterprise and create the HCC narrative to communicate the importance & urgency for early LDL-C treatment for Cardiovascular Risk Management.
Embed patient insights within the commercial perspective across relevant projects and key enterprise workstreams.
Act as a key member of the Global Commercial Team and collaborate with Regional Commercial Leaders, international markets, and cross-functional partners (medical, policy, outcomes research, access, advocacy, etc.) to optimize the value of Global Cardiometabolic & Respiratory Team.
As a member of the global marketing team and cross functional leadership team, partner with Cardiometabolic Global Marketing Colleagues to invest in each other’s development, build a culture of inclusivity, speak-up and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.
Position Qualifications:
Education Minimum Requirement:
Bachelor's Degree
Preferred Education:
Advanced Degree (MBA)
Required Experience and Skills:
Minimum of 7 years of progressive experience across marketing, sales, market access or related experiences in pharmaceutical or biotechnology industries (and at least 4 years demonstrated in-line marketing experience required.)
Marketing experience in HCC/Patient focused roles with responsibility for HCC strategy and tactical execution, inclusive of Unbranded Disease Awareness/Education or Branded promotional campaign development, is strongly preferred.
Prior launch experience preferred, but not required.
Preferred Experience and Skills:
Entrepreneurship: Understand key market dynamics and seize business opportunities. Proven track record of high-performance launches and driving business results.
Strategic Planning: Proven ability to analyze complex data and create clear long-term customer centric strategies.
Change Catalyst: Challenging Status Quo, leading change to achieve strategic priorities and push past internal obstacles to drive initiatives forward.
Innovation: Demonstrate ability to leverage innovation to drive novel solutions with measurable value to customers, create a culture to encourage experimentation.
Influence: Ability to clearly articulate messages/information across the enterprise and to all levels.
Networking and Partnerships: Strong collaboration skills, both within commercial teams and cross divisional teams including R&D and manufacturing, medical affairs, Outcomes Research and Access.
Executional Excellence: Ability to identify clear priorities, align stakeholders and frictionless execution of value-added outcomes for our customers.
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