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Al-Huda School

Director of Strategic Communications

Al-Huda School, College Park, Maryland, us, 20741


Director of Strategic Communications - Islamic Non-Profit

Last Updated:

10/10/23 at 10:30 am

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Immediate Job Opening

About Dar-us-Salaam

Dar-us-Salaam is a multi-faceted 501-c(3) nonprofit Islamic organization located in College Park, Maryland. Operating on the basis of the Qur’an and Sunnah, Dar-us-Salaam’s focus is developing a community which puts Islam into practice across every area of life, particularly in education and social service. Starting in 1995 with its foundational education project Al-Huda School, a preK-12 full time Islamic School with over 600 students, over the last three decades Dar-us-Salaam has grown into a visionary, forward-thinking community with over 30 departments and projects spanning social services, spiritual and mental wellness counseling, youth work, research and publishing, business ventures and much more. With a budget close to $8 million annually and over 100 full and part-time staff, Dar-us-Salaam is one of the most active Islamic communities on the east coast USA.

Summary

Dar-us-Salaam’s Strategic Communications Department is much more than a “marketing” department. Rather than simply making flashy graphics and catchy headlines, the Strategic Communications Department’s goal is to connect the hearts and minds of Muslims to the Dar-us-Salaam vision using digital, print, and in-person channels. The Director of Strategic Communications is a “creative-type” by nature, and understands the power of language – written, spoken, graphical, and implied. Leading a small team consisting of a copywriter, social media specialist, graphic designer, and video production specialist, the Director of Strategic Communications will produce inspiration in hearts and minds, inspiration which translates to confidence, optimism, and involvement from Dar-us-Salaam supporters and community members. The Director of Strategic Communications understands that the best ideas come from humility, pure intentions, and constant collaboration, and that the Director’s job is to create an energetic team environment based on these values.

The Director of Strategic Communications will oversee and manage the following:

Case development - why should donors continue supporting Dar-us-Salaam or its projects? What impact has Dar-us-Salaam had on the lives of beneficiaries?

Developing and executing a content calendar for Dar-us-Salaam across all marketing and publicity channels

Developing printed, video, and online marketing material for all of Dar-us-Salaam’s projects and initiatives

Managing Dar-us-Salaam’s digital presence including websites and social media so more and more people are exposed to Dar-us-Salaam’s mission, and more and more of those people are inspired to join that mission

Collecting impact stories from Dar-us-Salaam and the general community and organizing them for efficient retrieval and reuse

Engaging with the community in order to learn about impacts and to understand what is important to donors and community members - critical insights which would inform the inspiration strategies

Collecting, producing, and organizing Dar-us-Salaam’s media assets including photos, videos, and animations

Coordinating with all departments and projects to align inspiration strategies across the organization

Training staff, students, and volunteers as needed so they can be effective, inspiring content creators and live and digital ambassadors for Dar-us-Salaam

Developing regular print and online newsletters and email updates to the community

Developing presentations and proposals for special audiences as needed

Assisting and supporting the marketing and fundraising initiatives of Dar-us-Salaam and its affiliated projects as needed

Preference will be given to US citizens with management experience who hold a Bachelor’s or Master’s degree from a recognized university. Legal residents are welcomed to apply. For immediate consideration, email a resume, cover letter, and contact information for three references to

minhaj@darussalaam.org .

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