Marketing Manager (Demand Gen) Maternity cover

Role:Marketing Manager: Demand Generation & Marketing Automation6 Month Maternity Contract position (Hourly/Daily Rate) with a strong chance of permanent opportunity at endW2 Employed or C2C Set-UpBoston or MA BasedThe Company:An award-winning and thriving SaaS software company used by over 1,000 organizations ranging from academic institutions such as Yale and Notre Dame, to iconic cultural institutions such as; Museum of Modern Art (MoMA), Public Sector agencies from city, county, state and federal levels and Corporations. Developing one of the very few of it's kind they have developed software which support how organisations worldwide handle digital archiving and governance.They are now looking to hire a Marketing Manager with a particular focus on Demand Gen and Marketing Campaign to support through a very exciting time in the company over a maternity cover contractThe Brief:In this role you will help develop, execute, and monitor marketing programs across a variety of channels globally.This is generalist demand generation role. You will manage growing awareness of the company and Digital Preservation on their channels. You will also plan and execute events globally including webinars, conferences, and user groups.You will also be a power user in Pardot, their main Marketing Automation platform to send emails, create nurture campaigns and analyze the audience engagement with teammates.Key Skills:Proven track record running multiple, multi-touch marketing campaigns and events within lead generation, demand generation and marketing automationPardot & Salesforce whizz - a bonus would be a strong technical understanding of Salesforce and able to support knitting together salesforce and pardot between marketing and sales teamsExperience testing and analyzing tactics to improve campaign resultsWe're looking for a contractor who has:B2B experienceTech industry experience, preferably SaaSInterested in working with a product-led growth businessHands on campaign creation with a flair/experience in improving efficiency across multiple platformsA great opportunity for a freelance/contractor within marketing or an individual looking to contract within the MA area.Please apply for more information!