KICKS CREW
Associate Director, Growth
KICKS CREW, New York, New York, us, 10261
KICKS CREW
Launched in January 2021, KICKS CREW is a leading global platform for authentic athletic footwear and sportswear. While the industry is hunger-marketing and scarcity driven, our mission is to democratize sneaker culture, making it inclusive and accessible to all consumers.
With world class investor backing (Gobi Partners, AEF and Pacific Century Group), we have been scaling our team with the best talent. In October 2022 KICKS CREW also announced a partnership with 6X NBA Super star Damian Lillard as an investor and first CREW athlete.
Role
GMV & P&L ownership: Be directly responsible for managing a large and growing budget that powers acquisition and retention marketing to deliver topline GMV at sustainable returns. Growth leadership: Manage a team of growth marketers across acquisition and lifecycle marketing, as well as own relationships with external agencies that can help us scale faster Experimentation of Growth channels: Pioneer end-to-end testing on new growth channels (creating budget proposals, setting KPIs, leading integrations, optimizing performance, etc) Metrics & reporting: Set true north KPIs for the growth organization, and can lead teams to optimize performance to reach those goals (LTV/CAC, CPM, ROAS, etc) Project management: Drive a culture of scrappy experimentation across the entire organization, collaborating with Product and Brand to achieve company growth goals. Communicate with Data and Engineering to specify growth data needs to be used for targeting and attribution modeling MarTech Tooling: Continue to build upon our growth tech stack across CRM (Braze), data visualization (Mixpanel), A/B testing (Growthbook) and more to ensure we have the right MarTech tooling to help our organization scale Full-Funnel View: Work with Marketing & Campaign Team to understand Full-Funnel view of marketing investment and Growth capturing of lift Attribution and Lift Modeling: Develop an in-house POV on attribution and attribution modeling About you
7-10 years experience working in growth, performance marketing, lifecycle marketing/CRM, or growth analytics T-shaped marketer: someone who has an understanding of all facets of growth marketing, but deep expertise in certain areas Deep understanding of acquisition and lifecycle marketing, attribution, and can use data to paint the intricacies of the customer journey Previous experience setting the vision and strategy for the marketing organization, but also can get in the operational weeds when necessary Previous experience managing large paid marketing budgets E-commerce and/or marketplace experience is a plus Candidates with less experience may be considered for the Senior Manager position Perks & benefits
Company culture that prioritizes ownership, results and experimentation over perfection An opportunity to develop a resourceful, experienced career in Growth marketing Competitive compensation package, benefits and equity to ensure we create the best environment for our people Chances to work with a young, energetic and international team with respectful and fun company culture Flexible working arrangements Casual work attire Birthday Leave Staff discount to get your favorite sneakers!
Our company is an equal opportunities employer and welcomes applications from all qualified candidates. Information provided will be treated with strict confidentiality and be used for the purpose of recruitment selection only.
We encourage you to apply and talk to us, we're looking for people who are excited about new opportunities as much as we do, not just those who check off all the boxes.
Launched in January 2021, KICKS CREW is a leading global platform for authentic athletic footwear and sportswear. While the industry is hunger-marketing and scarcity driven, our mission is to democratize sneaker culture, making it inclusive and accessible to all consumers.
With world class investor backing (Gobi Partners, AEF and Pacific Century Group), we have been scaling our team with the best talent. In October 2022 KICKS CREW also announced a partnership with 6X NBA Super star Damian Lillard as an investor and first CREW athlete.
Role
GMV & P&L ownership: Be directly responsible for managing a large and growing budget that powers acquisition and retention marketing to deliver topline GMV at sustainable returns. Growth leadership: Manage a team of growth marketers across acquisition and lifecycle marketing, as well as own relationships with external agencies that can help us scale faster Experimentation of Growth channels: Pioneer end-to-end testing on new growth channels (creating budget proposals, setting KPIs, leading integrations, optimizing performance, etc) Metrics & reporting: Set true north KPIs for the growth organization, and can lead teams to optimize performance to reach those goals (LTV/CAC, CPM, ROAS, etc) Project management: Drive a culture of scrappy experimentation across the entire organization, collaborating with Product and Brand to achieve company growth goals. Communicate with Data and Engineering to specify growth data needs to be used for targeting and attribution modeling MarTech Tooling: Continue to build upon our growth tech stack across CRM (Braze), data visualization (Mixpanel), A/B testing (Growthbook) and more to ensure we have the right MarTech tooling to help our organization scale Full-Funnel View: Work with Marketing & Campaign Team to understand Full-Funnel view of marketing investment and Growth capturing of lift Attribution and Lift Modeling: Develop an in-house POV on attribution and attribution modeling About you
7-10 years experience working in growth, performance marketing, lifecycle marketing/CRM, or growth analytics T-shaped marketer: someone who has an understanding of all facets of growth marketing, but deep expertise in certain areas Deep understanding of acquisition and lifecycle marketing, attribution, and can use data to paint the intricacies of the customer journey Previous experience setting the vision and strategy for the marketing organization, but also can get in the operational weeds when necessary Previous experience managing large paid marketing budgets E-commerce and/or marketplace experience is a plus Candidates with less experience may be considered for the Senior Manager position Perks & benefits
Company culture that prioritizes ownership, results and experimentation over perfection An opportunity to develop a resourceful, experienced career in Growth marketing Competitive compensation package, benefits and equity to ensure we create the best environment for our people Chances to work with a young, energetic and international team with respectful and fun company culture Flexible working arrangements Casual work attire Birthday Leave Staff discount to get your favorite sneakers!
Our company is an equal opportunities employer and welcomes applications from all qualified candidates. Information provided will be treated with strict confidentiality and be used for the purpose of recruitment selection only.
We encourage you to apply and talk to us, we're looking for people who are excited about new opportunities as much as we do, not just those who check off all the boxes.