Social Media Specialist

Social Media Specialist Department: Marketing Employment Type: Full Time Location: OTR-Cincinnati Compensation: $40,000 - $60,000 / year Description As a Social Media Specialist at Gearsupply, you will play a pivotal role in enhancing our brand presence and driving growth through targeted social media strategies. This role is perfect for someone who is both creative and analytical, with a passion for crafting compelling content and a knack for identifying and engaging with potential customers on social media. What you'll be doing Content Creation (50%): Develop and execute a comprehensive social media content strategy that aligns with Gearsupply's brand and business goals. Create engaging, high-quality content for various platforms (Facebook, Instagram, LinkedIn, etc.), including posts, email marketing campaigns, videos, graphics, and stories. Manage and grow our online community by responding to comments, messages, and interactions, fostering a positive brand image. Monitor and analyze social media performance metrics, using insights to refine content strategies and improve engagement. Identify and manage brand partnerships to enhance our visibility and credibility. Acquire and coordinate unpaid media opportunities, such as publication features and podcast appearances. Social Media Prospecting (50%): Identify and research potential clients and industry professionals across social media platforms who could benefit from Gearsupply's offerings. Engage with prospects through direct messaging, comments, and other social media interactions to generate interest and leads. Maintain an organized pipeline of social media prospects, tracking interactions and following up to convert leads into clients. Work closely with the sales team to pass along qualified leads and develop strategies for converting social media engagement into sales opportunities. Stay updated on industry trends, new social media tools, and best practices for social media prospecting to ensure Gearsupply remains ahead of the curve. What we are looking for. Proven experience in social media management and content creation, with a strong portfolio showcasing your work. Experience in social media prospecting or lead generation is a plus. Strong creative skills with the ability to craft engaging and innovative social media content. Excellent written and verbal communication skills, with the ability to tailor messages for different audiences. Ability to analyze social media metrics and make data-driven decisions to optimize content and prospecting strategies. A self-starter who can manage time effectively, balance multiple priorities, and work independently in a fast-paced environment. A team player who is comfortable working cross-functionally with marketing, sales, and other departments. About Gearsupply Gearsupply is the leading online marketplace for buying and selling AV equipment. Our mission is to provide buyers with the most comprehensive inventory of listings and to provide sellers with maximum exposure all across the internet. By focusing on customer service, a safe payment process, and reliable shipping partners, we strive to provide the best online marketplace all while keeping our fees significantly lower than alternatives.