Programmatic Media Manager San Mateo, CA

IXL Learning, developer of personalized learning products used by millions of people globally, is looking for a Programmatic Manager. As a part of our Digital Marketing team, you'll play an important role in forming our programmatic advertising strategy that helps us acquire customers for brands like Rosetta Stone, IXL, Teachers Pay Teachers, and more.The Programmatic Manager is responsible for managing the programmatic advertising spend for all of IXL Learning’s brands. This includes developing and executing programmatic strategies, managing relationships with programmatic partners, and tracking and optimizing campaign performance. The ideal candidate will have a strong background in digital advertising, experience ideating and managing programmatic campaigns, and a deep understanding of programmatic technologies.This is a unique opportunity to own a growing channel for a leading EdTech company, with the potential to build out a team to support you as the channel scales. Your efforts will help bring top learning tools to students of all ages around the world. The role will report directly to our VP of Digital Marketing.This is a full-time position in our San Mateo, CA headquarters office.WHAT YOU'LL BE DOING

Develop and execute programmatic strategies that align with business goals across many of our brandsManage relationships with programmatic partners, including DSPs, SSPs, agencies, and publishersManage programmatic campaigns from start to finish, including campaign planning, targeting, optimization, and reporting. Also work with designers to build creativeMonitor and analyze programmatic campaign performance to identify areas for optimization and improvementStay up-to-date on programmatic trends and technologiesWork with other marketing team members to develop and execute marketing campaignsWHAT WE'RE LOOKING FOR

3+ years of experience in programmatic advertising, with a focus on campaign management and optimizationStrong understanding of programmatic technologies and platforms with self-managed experience in DSPs like DV360 and The Trade DeskTactical execution experience – CTV/video, native, geotargeting, prospecting vs remarketing, PMP executions, streaming audio, SSP direct dealsAbility to interpret campaign performance with regards to programmatic variables – geo, device, demos, behavioral, creative, targeting layersExcellent communication and collaboration skillsSelf-motivated with a strong work ethic and ability to manage multiple projects simultaneouslyYou have excellent interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and you are skilled at working cross-functionallyABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products.1 in 4 students in the United States uses IXL.comRosetta Stone provides an immersive learning experience for 25 languagesWyzant is the nation's largest community of tutors, covering 300+ subjectsOur mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity.At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.#J-18808-Ljbffr