Kyte
Director, Growth
Kyte, New York, New York, us, 10261
About usKyte is a Series B technology platform that brings magic and seamless delivery into the experience of getting a car in cities for any trip longer than a rideshare. We unlock the freedom to go places by committing to relentless customer centricity, technology-powered operational excellence and capital efficiency. The sky's the limit when it comes to Kyte.At Kyte, we love what we do and we believe our diverse team of ridiculously ambitious individuals is what makes our company unstoppable. We are a transparency first, egoless, and down-to-earth group of people, scattered across the globe, with a true passion for the
Kyte mission . No matter where you are or what you are working on, you will have a significant level of ownership and impact on our company's trajectory and growth into the future.Help us unlock the freedom to go places!About The RoleAs Head of Growth, you will take over full ownership of our Growth function. You will set the vision for our brand strategy, oversee pricing and promotions, growth analytics, and demand forecasting, and manage performance across the full range of marketing channels, including Paid Search, Meta, OTAs and Partnerships, CRM, Referral, Organic Social and Influencer, etc. You will lead a small, agile team, manage external agencies and partners, and work closely with Engineering and Finance functions. The Head of Growth must be located in New York City and have a strong understanding of local culture and market dynamics.What You’ll Do
Develop and execute growth strategies to drive sales, brand awareness, and retention in our core markets - New York and San FranciscoWork closely with Finance to develop revenue forecasts and manage top line performance and marketing spend effectivenessWork with our Analytics lead and external partners to ensure that marketing data flows into all necessary systems are accurate and timely enough to support performance optimizationWork with our Analytics lead to optimize pricing and promotions in each marketDetermine appropriate KPIs and targets for each market and continuously optimize spend allocation across markets, channels and campaignsManage and grow OTA partnerships (e.g., Priceline, Kayak, Expedia) to generate cost-efficient revenueDevelop brand, affiliate, and influencer partnerships in New York and San Francisco regions to drive brand awareness and revenue growthOversee CRM and SEM agencies to drive cost-effective customer acquisition and retentionIdentify and test new, promising channel opportunities (e.g., Meta, podcast, OOH) as well as vendors and creative sourcesIdentify opportunities for Conversion Rate Optimization and work with Engineering to implementIdentify opportunities for automation to drive efficiency and performance and work with Analytics or Engineering to implementRequired
Minimum 5+ years of Growth experience, within high-performing agencies or brandsExperience driving local (market-specific) growth through paid and organic channels3+ years experience with Google Ads, Meta Ads, and app advertising; experience scaling accounts from zero to 6-7 figures monthly while maintaining efficiencyExperience building brand and affiliate partnerships, ideally locally within the NY regionExperience planning, testing and executing promotionsStrong understanding of performance marketing concepts and metrics (e.g., lift testing, incrementality, attribution, retention, ROAS, LTV/CAC)Experience with marketing attribution; understanding of the basic mechanisms of click-based attribution and in-platform attributionExperience with conversion tracking implementation; ability to audit and improve Google Ads, CAPI, and other tracking implementationExperience with demand and spend forecastingExperience working closely with Analytics, Engineering, CreativeStrong copywriting skills and attention to detailStrong Excel modeling and analytics skillsExperience using BI platformsPreferred
Experience with pricing algorithms within the travel industry environmentExperience with Segment event setup and managementExperience with Mode BI platformFamiliarity with Braze CRMPerks and benefits• Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered)• 401(k) Retirement Plan• $200 Monthly Commuter Benefit• $75 Monthly Flexible Wellness Benefit• Annual WFH Stipend ( Remote Employees)• Significant Kyte Rental Discount• Annual Company-wide Offsite• Annual Learning and Development Budget#LI-REMOTEDon't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single requirement. At Kyte, we're building an inclusive, diverse, and authentic workplace, so if you're excited about our vision/mission and this role caught your eye - we encourage you to apply! Don't worry if your previous experience doesn't match perfectly, you may be the right candidate for this role, or even another role at Kyte!
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Kyte mission . No matter where you are or what you are working on, you will have a significant level of ownership and impact on our company's trajectory and growth into the future.Help us unlock the freedom to go places!About The RoleAs Head of Growth, you will take over full ownership of our Growth function. You will set the vision for our brand strategy, oversee pricing and promotions, growth analytics, and demand forecasting, and manage performance across the full range of marketing channels, including Paid Search, Meta, OTAs and Partnerships, CRM, Referral, Organic Social and Influencer, etc. You will lead a small, agile team, manage external agencies and partners, and work closely with Engineering and Finance functions. The Head of Growth must be located in New York City and have a strong understanding of local culture and market dynamics.What You’ll Do
Develop and execute growth strategies to drive sales, brand awareness, and retention in our core markets - New York and San FranciscoWork closely with Finance to develop revenue forecasts and manage top line performance and marketing spend effectivenessWork with our Analytics lead and external partners to ensure that marketing data flows into all necessary systems are accurate and timely enough to support performance optimizationWork with our Analytics lead to optimize pricing and promotions in each marketDetermine appropriate KPIs and targets for each market and continuously optimize spend allocation across markets, channels and campaignsManage and grow OTA partnerships (e.g., Priceline, Kayak, Expedia) to generate cost-efficient revenueDevelop brand, affiliate, and influencer partnerships in New York and San Francisco regions to drive brand awareness and revenue growthOversee CRM and SEM agencies to drive cost-effective customer acquisition and retentionIdentify and test new, promising channel opportunities (e.g., Meta, podcast, OOH) as well as vendors and creative sourcesIdentify opportunities for Conversion Rate Optimization and work with Engineering to implementIdentify opportunities for automation to drive efficiency and performance and work with Analytics or Engineering to implementRequired
Minimum 5+ years of Growth experience, within high-performing agencies or brandsExperience driving local (market-specific) growth through paid and organic channels3+ years experience with Google Ads, Meta Ads, and app advertising; experience scaling accounts from zero to 6-7 figures monthly while maintaining efficiencyExperience building brand and affiliate partnerships, ideally locally within the NY regionExperience planning, testing and executing promotionsStrong understanding of performance marketing concepts and metrics (e.g., lift testing, incrementality, attribution, retention, ROAS, LTV/CAC)Experience with marketing attribution; understanding of the basic mechanisms of click-based attribution and in-platform attributionExperience with conversion tracking implementation; ability to audit and improve Google Ads, CAPI, and other tracking implementationExperience with demand and spend forecastingExperience working closely with Analytics, Engineering, CreativeStrong copywriting skills and attention to detailStrong Excel modeling and analytics skillsExperience using BI platformsPreferred
Experience with pricing algorithms within the travel industry environmentExperience with Segment event setup and managementExperience with Mode BI platformFamiliarity with Braze CRMPerks and benefits• Comprehensive Medical, Dental, & Vision Health Insurance (Individuals 100% Covered, Dependents 80% Covered)• 401(k) Retirement Plan• $200 Monthly Commuter Benefit• $75 Monthly Flexible Wellness Benefit• Annual WFH Stipend ( Remote Employees)• Significant Kyte Rental Discount• Annual Company-wide Offsite• Annual Learning and Development Budget#LI-REMOTEDon't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single requirement. At Kyte, we're building an inclusive, diverse, and authentic workplace, so if you're excited about our vision/mission and this role caught your eye - we encourage you to apply! Don't worry if your previous experience doesn't match perfectly, you may be the right candidate for this role, or even another role at Kyte!
#J-18808-Ljbffr