Head of Marketing

Job OverviewWe are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our brand's growth. This role will oversee the development and execution of comprehensive marketing strategies that align with our business objectives. The ideal candidate will possess a strong understanding of both traditional and digital marketing channels, with a proven track record in enhancing brand awareness and increasing market share.ResponsibilitiesDevelop and implement innovative marketing strategies to promote our products and services.Lead the marketing team in executing campaigns across various channels, including social media and content marketing.Oversee budgeting for marketing initiatives, ensuring effective allocation of resources.Conduct market research to identify trends, customer needs, and competitive landscape.Analyze campaign performance using analytics tools to optimize future marketing efforts.Collaborate with sales teams to align marketing strategies with sales goals.Manage e-commerce initiatives to enhance online presence and drive sales growth.Foster relationships with external partners, agencies, and vendors to maximize marketing effectiveness.SkillsStrong background in content marketing to create engaging materials that resonate with target audiences.Experience in budgeting to effectively manage marketing expenditures.Knowledge of sales processes to align marketing efforts with revenue generation.Excellent research skills for identifying market opportunities and consumer insights.Expertise in social media marketing to leverage platforms for brand engagement.Familiarity with e-commerce strategies to enhance online sales performance.Strong analytical skills for interpreting data and making informed decisions.Understanding of print advertising techniques for traditional marketing outreach.In-depth knowledge of SEO best practices to improve organic search visibility.Join us in this exciting opportunity to shape the future of our brand through innovative marketing strategies!Job Types:

Full-time, ContractPay:

From $500.00 per weekBenefits:Dental insuranceHealth insurancePaid time offSchedule:4 hour shift8 hour shiftMonday to FridayWeekends as neededWeekends onlyExperience:Marketing: 1 year (Preferred)Ability to Commute:McAllen, TX 78503 (Preferred)Ability to Relocate:McAllen, TX 78503: Relocate before starting work (Required)Work Location:

In person

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