Johnson Outdoors Inc
Vice President Digital Marketing & eCommerce
Johnson Outdoors Inc, Racine, Wisconsin, United States, 53404
Vice President Digital Marketing & eCommerce
Job Category:
MarketingRequisition Number:
VICEP001724Posted:
October 14, 2024Employment Type:
Full-TimeWork Model:
HybridLocations
Racine - HQ555 Main StRacine, WI 53403, USARole Overview
The person in this role provides the overall strategic direction and leadership over system-wide Digital Commerce initiatives including digital marketing, data analytics, direct to consumer, Amazon marketplaces, and Omnichannel/eRetail. They will be responsible for driving the strategy and vision forward, executing the program and managing performance goals to grow eCommerce top line and margin.Key Responsibilities:
eCommerce Strategy and Execution:Strategy definition: Owns the enterprise-level eCommerce strategy, translating broader eCommerce goals to individual channels and driving alignment on priorities with executive leadership and across the Digital Commerce team.Strategy execution: Develops, coordinates, and executes channel-specific roadmaps achieving performance goals; support leads in driving execution (e.g., aligning with BUs, prioritization reviews, rigor in measurement, etc.).Performance management: Accountable to drive results and pivot priorities based on performance trends to achieve ecommerce goals.Digital Marketing:
Accountable for the digital marketing strategy to attract, engage and retain consumers across channels by supporting the full online marketing funnel including best practice research/integration, performance marketing campaigns, and digital agency relationship management.Data Analytics:
Accountable for ensuring data-driven processes are used by the organization in translating data to insights that inform decision-making.Direct to Consumer:
Accountable for the overall strategy and execution which includes the vision, execution, operations, UX (user experience), and funnel performance across the end-to-end customer journey.Amazon:
Accountable for the strategy and execution of Amazon-related business and retail media campaigns, using Amazon tools to launch campaigns, optimize ads, and drive customer conversion.Omnichannel/eRetail:
Accountable for strategizing growth in online business for omnichannel and e-retailers in coordination with business unit sales teams.Stakeholder Management and Influence:Aligns eCommerce vision and roadmap with internal stakeholders, advocating for eCommerce priorities.Owns delivery of the eCommerce forecast to supply chain in partnership with the business unit ensuring that fulfillment and logistics strategies driven by Supply Chain team can achieve customer promise.Drives cross-functional change and communication, integrating digital vision with the business units.Collaborates with business unit leaders to determine product and promotion strategies per category based on data and consumer insights.Works with IT leadership to coordinate on required investments to grow and scale eCommerce systems.Drives cross-team collaboration within and outside eCommerce organization to ensure business units are set up to realize eCommerce ambition.Performs human resources responsibilities for staff, including hiring, promotions, staff development, performance evaluations, and resolution of employee concerns.Oversees the development of budgets, ensuring they are managed within approved guidelines.Owns shadow P&L and is consulted on budget decisions and reviews.Oversees the development and approval of departmental policies, procedures, and guidelines.Qualifications:
Typically requires a master’s degree in marketing, analytics, business or equivalent.Typically requires a minimum of 15 years of progressively responsible experience working in eCommerce for consumer durable brands, including strategic planning and leadership.Demonstrated expert in digital Commerce for consumer durable brands.Proven history of driving significant revenue growth through DTC, omnichannel, eRetail, and Amazon retail media.Strong analytical skills and ability to translate data into actionable strategies.Excellent verbal and written communication skills.Company Culture:
Entrepreneurial spirit and innovation are in our bones!We are laser-focused on our consumers.We strive to create meaningful, healthy change in the world.We value diversity and team members who are willing to wear multiple hats.What You Will Receive:
Competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program.Generous paid time off and holiday benefits, health insurance and wellness plans.Training opportunities including our tuition assistance program.401k with company match and deferred retirement contributions.All qualified applicants will receive consideration for employment at Johnson Outdoors without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran, marital, or citizenship status, or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
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Job Category:
MarketingRequisition Number:
VICEP001724Posted:
October 14, 2024Employment Type:
Full-TimeWork Model:
HybridLocations
Racine - HQ555 Main StRacine, WI 53403, USARole Overview
The person in this role provides the overall strategic direction and leadership over system-wide Digital Commerce initiatives including digital marketing, data analytics, direct to consumer, Amazon marketplaces, and Omnichannel/eRetail. They will be responsible for driving the strategy and vision forward, executing the program and managing performance goals to grow eCommerce top line and margin.Key Responsibilities:
eCommerce Strategy and Execution:Strategy definition: Owns the enterprise-level eCommerce strategy, translating broader eCommerce goals to individual channels and driving alignment on priorities with executive leadership and across the Digital Commerce team.Strategy execution: Develops, coordinates, and executes channel-specific roadmaps achieving performance goals; support leads in driving execution (e.g., aligning with BUs, prioritization reviews, rigor in measurement, etc.).Performance management: Accountable to drive results and pivot priorities based on performance trends to achieve ecommerce goals.Digital Marketing:
Accountable for the digital marketing strategy to attract, engage and retain consumers across channels by supporting the full online marketing funnel including best practice research/integration, performance marketing campaigns, and digital agency relationship management.Data Analytics:
Accountable for ensuring data-driven processes are used by the organization in translating data to insights that inform decision-making.Direct to Consumer:
Accountable for the overall strategy and execution which includes the vision, execution, operations, UX (user experience), and funnel performance across the end-to-end customer journey.Amazon:
Accountable for the strategy and execution of Amazon-related business and retail media campaigns, using Amazon tools to launch campaigns, optimize ads, and drive customer conversion.Omnichannel/eRetail:
Accountable for strategizing growth in online business for omnichannel and e-retailers in coordination with business unit sales teams.Stakeholder Management and Influence:Aligns eCommerce vision and roadmap with internal stakeholders, advocating for eCommerce priorities.Owns delivery of the eCommerce forecast to supply chain in partnership with the business unit ensuring that fulfillment and logistics strategies driven by Supply Chain team can achieve customer promise.Drives cross-functional change and communication, integrating digital vision with the business units.Collaborates with business unit leaders to determine product and promotion strategies per category based on data and consumer insights.Works with IT leadership to coordinate on required investments to grow and scale eCommerce systems.Drives cross-team collaboration within and outside eCommerce organization to ensure business units are set up to realize eCommerce ambition.Performs human resources responsibilities for staff, including hiring, promotions, staff development, performance evaluations, and resolution of employee concerns.Oversees the development of budgets, ensuring they are managed within approved guidelines.Owns shadow P&L and is consulted on budget decisions and reviews.Oversees the development and approval of departmental policies, procedures, and guidelines.Qualifications:
Typically requires a master’s degree in marketing, analytics, business or equivalent.Typically requires a minimum of 15 years of progressively responsible experience working in eCommerce for consumer durable brands, including strategic planning and leadership.Demonstrated expert in digital Commerce for consumer durable brands.Proven history of driving significant revenue growth through DTC, omnichannel, eRetail, and Amazon retail media.Strong analytical skills and ability to translate data into actionable strategies.Excellent verbal and written communication skills.Company Culture:
Entrepreneurial spirit and innovation are in our bones!We are laser-focused on our consumers.We strive to create meaningful, healthy change in the world.We value diversity and team members who are willing to wear multiple hats.What You Will Receive:
Competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program.Generous paid time off and holiday benefits, health insurance and wellness plans.Training opportunities including our tuition assistance program.401k with company match and deferred retirement contributions.All qualified applicants will receive consideration for employment at Johnson Outdoors without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran, marital, or citizenship status, or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
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