Chicago State University
Web Content Strategist
Chicago State University, Chicago, Illinois, United States, 60290
Posting Details
Position Information
Posting NumberS25176P
Posting Date10/18/2024
Closing Date
TitleMarketing Associate
Working TitleWeb Content Strategist
Salary Range$75,000 Year
Employee ClassCivil Service
DepartmentCommunication & External Relations
Full-time/ Part-timeFull-time
SpecializationRequires computer competency, including advanced knowledge of Word (styles), Excel, Adobe Acrobat, PhotoShop, Canva and InDesign
Hours Per Week40+
Standard Work WeekMonday-Friday Some weekends and evenings required.
Job SummaryThe Web Strategist will play a crucial role in creating and maintaining engaging content and page layouts for Chicago State University's (CSU) external website and intranet. This position is responsible for driving optimization efforts to enhance user experience (UX), increase engagement, and improve search engine optimization (SEO) across all web pages.
Job Description
Content Development:
Work closely with subject matter experts, departments, and/or leadership to create, edit, and manage web content that aligns with CSU's objectives. Ensure all content is clear, engaging, and accessible.
Page Layout Design:
Collaborate with the IT Department to design and implement intuitive page layouts that enhance user navigation and engagement.
SEO Optimization:
Conduct keyword research and implement best practices for on-page SEO to improve the visibility and ranking of CSU's website on search engines.
User Experience (UX) Enhancement:
Analyze user behavior and feedback to identify areas for improvement. Develop strategies to enhance user experience through design adjustments and content updates.
Analytics and Reporting:
Monitor website performance using analytics tools. Provide regular reports on engagement metrics, SEO rankings, and overall website performance to inform future strategies.
Cross-Department Collaboration:
Work closely with various departments, including marketing, admissions, and academic units, to ensure that the website effectively meets the needs of students, faculty, and stakeholders.
Stay Current with Trends:
Keep abreast of the latest trends in web design, content management, and digital marketing to ensure CSU's website remains competitive and innovative.
Minimum Qualifications
Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
Preferred QualificationsMinimum of three (3) to five (5) years' experience, preferably for a university, a web-focused media company, a marketing agency, or a company marketing department.
Knowledge, Skills and Abilities
Experience with web writing, production management, web page design, HTML, and web graphics types and standards required. Experience with content management software.
Excellent written and verbal skills required. Intense attention to detail, accuracy and quality control.
Requires detailed orientation and solid organizational skills.
Must have a familiarity with user interface and navigational design.
Experience with search marketing, organic search and web analytics best practices required.
Ability to work independently and interact effectively with technical and management staff at the hospitals and university.
Additional Applicant Information
Physical Requirement/ DemandsSedentary work that primarily involves sitting/standing
Work EnvironmentGeneral office work environment No adverse environmental conditions expected
Position Information
Posting NumberS25176P
Posting Date10/18/2024
Closing Date
TitleMarketing Associate
Working TitleWeb Content Strategist
Salary Range$75,000 Year
Employee ClassCivil Service
DepartmentCommunication & External Relations
Full-time/ Part-timeFull-time
SpecializationRequires computer competency, including advanced knowledge of Word (styles), Excel, Adobe Acrobat, PhotoShop, Canva and InDesign
Hours Per Week40+
Standard Work WeekMonday-Friday Some weekends and evenings required.
Job SummaryThe Web Strategist will play a crucial role in creating and maintaining engaging content and page layouts for Chicago State University's (CSU) external website and intranet. This position is responsible for driving optimization efforts to enhance user experience (UX), increase engagement, and improve search engine optimization (SEO) across all web pages.
Job Description
Content Development:
Work closely with subject matter experts, departments, and/or leadership to create, edit, and manage web content that aligns with CSU's objectives. Ensure all content is clear, engaging, and accessible.
Page Layout Design:
Collaborate with the IT Department to design and implement intuitive page layouts that enhance user navigation and engagement.
SEO Optimization:
Conduct keyword research and implement best practices for on-page SEO to improve the visibility and ranking of CSU's website on search engines.
User Experience (UX) Enhancement:
Analyze user behavior and feedback to identify areas for improvement. Develop strategies to enhance user experience through design adjustments and content updates.
Analytics and Reporting:
Monitor website performance using analytics tools. Provide regular reports on engagement metrics, SEO rankings, and overall website performance to inform future strategies.
Cross-Department Collaboration:
Work closely with various departments, including marketing, admissions, and academic units, to ensure that the website effectively meets the needs of students, faculty, and stakeholders.
Stay Current with Trends:
Keep abreast of the latest trends in web design, content management, and digital marketing to ensure CSU's website remains competitive and innovative.
Minimum Qualifications
Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
Preferred QualificationsMinimum of three (3) to five (5) years' experience, preferably for a university, a web-focused media company, a marketing agency, or a company marketing department.
Knowledge, Skills and Abilities
Experience with web writing, production management, web page design, HTML, and web graphics types and standards required. Experience with content management software.
Excellent written and verbal skills required. Intense attention to detail, accuracy and quality control.
Requires detailed orientation and solid organizational skills.
Must have a familiarity with user interface and navigational design.
Experience with search marketing, organic search and web analytics best practices required.
Ability to work independently and interact effectively with technical and management staff at the hospitals and university.
Additional Applicant Information
Physical Requirement/ DemandsSedentary work that primarily involves sitting/standing
Work EnvironmentGeneral office work environment No adverse environmental conditions expected