GroupM
Strategy Manager
GroupM, New York, New York, us, 10261
BUSINESS OVERVIEW
WPP Unite OverviewThere’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.BarrowsBarrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.
ROLE & RESPONSIBILITIES
Within the WPP Unite structure Barrows is looking for a
Strategy Manager
to join our dynamic team. Strategists are at the core of everything we do. They ground our most complex projects, turning research and data into actionable insights then translating how that comes to life across the commerce journey. Equally analytical and creative, they have a love for solving problems in new and exciting ways. They are logical, methodical and measured with their approach, always with a story rooted in insights. Did someone say story? On the flip side, our strategists are our hero storytellers- they’re passionate about the when why, bringing this to life through communications and big idea thinking. They have a passion for getting inside the mind of the shopper (whether online, in-store or just about anywhere else) to inform the strategies we bring to life.In addition to bringing a killer attitude and energy, this individual must be able to:
Deep research and exploration of consumer, shopper, category and retail industry against client briefs both with access to proprietary research tools and web-based scholarly and trend reportsDevelopment of data-driven strategy for shopper marketing and category re-invention briefsWrite compelling stories that contextualize data and sell our activation plans, creative ideas and design thinking to key clientsDefine shopper-centric approaches to projects, providing direction on research interpretation, meaning and applicationAssist design teams in brainstorming sessions when necessary, to ensure the core ideas are drawn through to executionGaining deeper understanding of retail behavior through channel, as well as shopper and brand researchQUALIFICATIONS
3+ years of marketing experience, preferably in a Strategy or Planning roleStrong understanding of shopper marketing, retailer dynamics and executionFamiliarity with retailer ecosystems and shopper marketing execution tacticsSound understanding of consumer insights, and qualitative/quantitative researchA love for uncovering ‘the why’ behind every turnProven ability to multitask in a tight deadline environment, performing well under pressureA hunger for growth and infinite curiosity that fuels continuous learningProficiency in PowerPoint and Google Suite would be advantageousGenuine love for the retail industry, and a passion for understanding why and how people shopComfortable working with clients and cross functional teamsStrong interpersonal skills, with an ability to build relationships and take feedback from all parties (internally and externally)Strong presentation, persuasion and sales skillsAbility to work in the office 3 days a week.SALARY & BENEFITS
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit
WPP Benefits
for more details.Benefits include:
Unlimited PTOMedical, Dental, Vision (with an option for free medical care!)401K with a % matchVarious maternity/paternity leave optionsFully funded disability and life insurance optionsHeadspace subscriptionWellness Stipendand more....GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
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WPP Unite OverviewThere’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.BarrowsBarrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.
ROLE & RESPONSIBILITIES
Within the WPP Unite structure Barrows is looking for a
Strategy Manager
to join our dynamic team. Strategists are at the core of everything we do. They ground our most complex projects, turning research and data into actionable insights then translating how that comes to life across the commerce journey. Equally analytical and creative, they have a love for solving problems in new and exciting ways. They are logical, methodical and measured with their approach, always with a story rooted in insights. Did someone say story? On the flip side, our strategists are our hero storytellers- they’re passionate about the when why, bringing this to life through communications and big idea thinking. They have a passion for getting inside the mind of the shopper (whether online, in-store or just about anywhere else) to inform the strategies we bring to life.In addition to bringing a killer attitude and energy, this individual must be able to:
Deep research and exploration of consumer, shopper, category and retail industry against client briefs both with access to proprietary research tools and web-based scholarly and trend reportsDevelopment of data-driven strategy for shopper marketing and category re-invention briefsWrite compelling stories that contextualize data and sell our activation plans, creative ideas and design thinking to key clientsDefine shopper-centric approaches to projects, providing direction on research interpretation, meaning and applicationAssist design teams in brainstorming sessions when necessary, to ensure the core ideas are drawn through to executionGaining deeper understanding of retail behavior through channel, as well as shopper and brand researchQUALIFICATIONS
3+ years of marketing experience, preferably in a Strategy or Planning roleStrong understanding of shopper marketing, retailer dynamics and executionFamiliarity with retailer ecosystems and shopper marketing execution tacticsSound understanding of consumer insights, and qualitative/quantitative researchA love for uncovering ‘the why’ behind every turnProven ability to multitask in a tight deadline environment, performing well under pressureA hunger for growth and infinite curiosity that fuels continuous learningProficiency in PowerPoint and Google Suite would be advantageousGenuine love for the retail industry, and a passion for understanding why and how people shopComfortable working with clients and cross functional teamsStrong interpersonal skills, with an ability to build relationships and take feedback from all parties (internally and externally)Strong presentation, persuasion and sales skillsAbility to work in the office 3 days a week.SALARY & BENEFITS
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit
WPP Benefits
for more details.Benefits include:
Unlimited PTOMedical, Dental, Vision (with an option for free medical care!)401K with a % matchVarious maternity/paternity leave optionsFully funded disability and life insurance optionsHeadspace subscriptionWellness Stipendand more....GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
#J-18808-Ljbffr