IPG Mediabrand
Positions: Associate Director, Paid Search
IPG Mediabrand, New York, New York, us, 10261
Location: New York, New York, United States |Agency: Kinesso Performance Marketing - United States | Ref#: 12853 | Job Function: Paid Search | Type of Contract: RegularBusiness OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology.Position Summary
Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies. An expert in SEM marketing, you are excited by new data sets, signals, and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff.Responsibilities
Liaison between search and cross-functional teams to help contribute towards a multi-channel approach/strategy.Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunities for staff, maintaining positive morale.Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director.Responsible for management of direct reports as well as overall development and success of the team.Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals.Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team.Continual evaluation of search marketing strategies to identify opportunities for competitive advantage for KINESSO.Master, identify and communicate trends in search and client industries.Create and present case studies, POVs, etc.Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.).Analyze search planning budgets of assigned accounts to identify strengths and weaknesses and ensure proper financial allocation.Required Skills & Experience
Substantial experience within an agency environment required.Expert in Google, Bing, and other search partners.Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360.Polished presence and presentation skills (presentation will be required).Excellent writing skills with attention to detail.Mastery of Microsoft Excel is required.Working knowledge of Word and PowerPoint.Ability to multitask and handle other duties as assigned.KINESSO does not require candidates to have a college degree.Desired Skills & Experience
Substantial managerial experience preferred.We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
#J-18808-Ljbffr
Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies. An expert in SEM marketing, you are excited by new data sets, signals, and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff.Responsibilities
Liaison between search and cross-functional teams to help contribute towards a multi-channel approach/strategy.Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunities for staff, maintaining positive morale.Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director.Responsible for management of direct reports as well as overall development and success of the team.Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals.Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team.Continual evaluation of search marketing strategies to identify opportunities for competitive advantage for KINESSO.Master, identify and communicate trends in search and client industries.Create and present case studies, POVs, etc.Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.).Analyze search planning budgets of assigned accounts to identify strengths and weaknesses and ensure proper financial allocation.Required Skills & Experience
Substantial experience within an agency environment required.Expert in Google, Bing, and other search partners.Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360.Polished presence and presentation skills (presentation will be required).Excellent writing skills with attention to detail.Mastery of Microsoft Excel is required.Working knowledge of Word and PowerPoint.Ability to multitask and handle other duties as assigned.KINESSO does not require candidates to have a college degree.Desired Skills & Experience
Substantial managerial experience preferred.We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
#J-18808-Ljbffr