IPG Mediabrand
Positions: Associate Director, Commerce Strategy
IPG Mediabrand, New York, New York, us, 10261
Location: New York, New York, United States |Agency: UM - United States | Ref#: 11883 | Job Function: Strategy | Type of Contract: RegularBusiness OverviewIf you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.We are always searching for passionate team members who love media and live and breathe our core values of
Curiosity,
Courage, and Community . We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity.Position OverviewThis proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel and act the way that they do, the Strategy Director helps create media strategies and award-winning ideas that influence perceptions and encourage engagement.ResponsibilitiesMaintain a deep understanding of the business, target audiences and wider communications environmentIdentify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research)Understand and integrate client and creative agency research; stay on top of industry trendsWrite POVs on topics relevant to our key clients and agencyEnter industry competitions (i.e. Young Lions) to represent UM and grow as a strategistApply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implicationsSupport the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the clientDevelop the strategic positioning for a given product by considering category, consumer, and competitive contextDevelop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teamsWork closely with the Planning Team to translate the campaign strategy and ideas into actionable media implicationsImprove a current process or way of doing something (internally or for the client) by challenging the conventional way of thinkingAbility to manage and develop the skillsets of junior strategy team membersRequired Skills and ExperienceProficient in Powerpoint, Word, and ExcelExperience with research and analyzing dataUM does not require candidates to have a college degreeDesired Skills and Experience7+ years of media strategy, strategic communications, or related roleEnthusiastic, curious, and strategicIndependent, efficient, and prospers in a fast-paced environmentGreat written and oral communicationGreat relationship skillsWage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company, as well as the employee’s/applicant’s skill set, level of experience, and qualifications.About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.
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Curiosity,
Courage, and Community . We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity.Position OverviewThis proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel and act the way that they do, the Strategy Director helps create media strategies and award-winning ideas that influence perceptions and encourage engagement.ResponsibilitiesMaintain a deep understanding of the business, target audiences and wider communications environmentIdentify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research)Understand and integrate client and creative agency research; stay on top of industry trendsWrite POVs on topics relevant to our key clients and agencyEnter industry competitions (i.e. Young Lions) to represent UM and grow as a strategistApply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implicationsSupport the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the clientDevelop the strategic positioning for a given product by considering category, consumer, and competitive contextDevelop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teamsWork closely with the Planning Team to translate the campaign strategy and ideas into actionable media implicationsImprove a current process or way of doing something (internally or for the client) by challenging the conventional way of thinkingAbility to manage and develop the skillsets of junior strategy team membersRequired Skills and ExperienceProficient in Powerpoint, Word, and ExcelExperience with research and analyzing dataUM does not require candidates to have a college degreeDesired Skills and Experience7+ years of media strategy, strategic communications, or related roleEnthusiastic, curious, and strategicIndependent, efficient, and prospers in a fast-paced environmentGreat written and oral communicationGreat relationship skillsWage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company, as well as the employee’s/applicant’s skill set, level of experience, and qualifications.About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.
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