Impact XM
Director, Thought Leadership & Research
Impact XM, North Las Vegas, Nevada, United States, 89095
About Impact XM
Impact XM is a dynamic experiential marketing agency dedicated to creating memorable brand experiences that resonate with audiences. We leverage cutting-edge research and innovative strategies to elevate our clients' brands and drive impactful results. Our team is passionate about pushing the boundaries of marketing, and we're looking for a visionary leader to help shape our thought leadership initiatives.
Position Overview:As the Director of Thought Leadership and Research, you will be responsible for establishing our agency as a leader in the experiential marketing space. You will oversee the development and execution of strategic research initiatives that inform our marketing strategies, drive innovation, and enhance our brand’s credibility. This role requires a blend of strategic thinking, creative vision, and research expertise, as well as a deep understanding of market trends and consumer behavior.
Key Responsibilities:
Thought Leadership Development:
Create and implement a thought leadership strategy that positions Impact XM as a leading voice in the experiential marketing industry.
Develop original content, including white papers, case studies, articles, snackable tips, and presentations, that showcases Impact XM’s insights and expertise.
Research Oversight:
Lead research initiatives to gather insights on industry trends, consumer behavior, and emerging technologies in experiential marketing.
Collaborate with cross-functional teams to analyze data and translate findings into actionable strategies.
Industry Engagement:
Foster relationships with industry influencers, academic institutions, and other stakeholders to enhance Impact XM’s visibility and credibility.
Represent or help to support Impact XM at industry conferences, webinars, and speaking engagements.
Team Leadership:
Collaborate with marketing, creative, and client services teams to ensure alignment of thought leadership initiatives with client needs and agency goals.
Performance Measurement:
Establish key performance indicators (KPIs) to measure the impact of thought leadership and research initiatives.
Continuously assess and refine strategies based on performance metrics and feedback.
Supervisory Responsibilities:This job may have supervisory/oversight responsibilities commensurate with job obligations.
Education and/or Experience:Bachelor's degree (B. A. or B.S.) in Marketing, Communications, Market Research, Data Science, Business, or a related field from four-year college or university; and 7+ years’ experience in a marketing or research leadership role, preferably within the experiential marketing or advertising sector or similar experience and/or training; or equivalent combination of education and experience.
Language Skills:Ability to read, analyze, and interpret business documents, news, whitepapers and other marketing materials. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to speak effectively before groups of customers or employees of organization. Ability to write compelling copy and manage marketing material creation.
Reasoning Ability:Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills:To perform this job successfully, an individual should have knowledge of Adobe Acrobat, Excel Spreadsheet software, Microsoft Office Word Processing software, Microsoft PowerPoint, and Outlook.
Other Skills and Abilities:
Proven track record of developing and executing successful thought leadership and research strategies.
Strong analytical skills with the ability to synthesize complex data into compelling narratives.
Exceptional writing and communication skills, with the ability to engage diverse audiences.
A passion for innovation and staying ahead of industry trends.
Experience in the event marketing or a creative solutions-based agency.
Must be passionate about working with people and be customer-centric.
Must be a strategic thinker - maintains big picture view.
Must be able to prosper in a fast-paced environment.
Is impervious to limits or roadblocks.
Embodies flexibility, open-mindedness, and receptivity.
Actively works out solutions.
Values being part of a team and ability to effectively collaborate.
Must have a good “business sense.”
Exhibit the ability to multi-task, sell, and operate under severe time constraints and immovable deadlines.
Excellent organization, detail, and follow-up skills are required.
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Impact XM is a dynamic experiential marketing agency dedicated to creating memorable brand experiences that resonate with audiences. We leverage cutting-edge research and innovative strategies to elevate our clients' brands and drive impactful results. Our team is passionate about pushing the boundaries of marketing, and we're looking for a visionary leader to help shape our thought leadership initiatives.
Position Overview:As the Director of Thought Leadership and Research, you will be responsible for establishing our agency as a leader in the experiential marketing space. You will oversee the development and execution of strategic research initiatives that inform our marketing strategies, drive innovation, and enhance our brand’s credibility. This role requires a blend of strategic thinking, creative vision, and research expertise, as well as a deep understanding of market trends and consumer behavior.
Key Responsibilities:
Thought Leadership Development:
Create and implement a thought leadership strategy that positions Impact XM as a leading voice in the experiential marketing industry.
Develop original content, including white papers, case studies, articles, snackable tips, and presentations, that showcases Impact XM’s insights and expertise.
Research Oversight:
Lead research initiatives to gather insights on industry trends, consumer behavior, and emerging technologies in experiential marketing.
Collaborate with cross-functional teams to analyze data and translate findings into actionable strategies.
Industry Engagement:
Foster relationships with industry influencers, academic institutions, and other stakeholders to enhance Impact XM’s visibility and credibility.
Represent or help to support Impact XM at industry conferences, webinars, and speaking engagements.
Team Leadership:
Collaborate with marketing, creative, and client services teams to ensure alignment of thought leadership initiatives with client needs and agency goals.
Performance Measurement:
Establish key performance indicators (KPIs) to measure the impact of thought leadership and research initiatives.
Continuously assess and refine strategies based on performance metrics and feedback.
Supervisory Responsibilities:This job may have supervisory/oversight responsibilities commensurate with job obligations.
Education and/or Experience:Bachelor's degree (B. A. or B.S.) in Marketing, Communications, Market Research, Data Science, Business, or a related field from four-year college or university; and 7+ years’ experience in a marketing or research leadership role, preferably within the experiential marketing or advertising sector or similar experience and/or training; or equivalent combination of education and experience.
Language Skills:Ability to read, analyze, and interpret business documents, news, whitepapers and other marketing materials. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to speak effectively before groups of customers or employees of organization. Ability to write compelling copy and manage marketing material creation.
Reasoning Ability:Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills:To perform this job successfully, an individual should have knowledge of Adobe Acrobat, Excel Spreadsheet software, Microsoft Office Word Processing software, Microsoft PowerPoint, and Outlook.
Other Skills and Abilities:
Proven track record of developing and executing successful thought leadership and research strategies.
Strong analytical skills with the ability to synthesize complex data into compelling narratives.
Exceptional writing and communication skills, with the ability to engage diverse audiences.
A passion for innovation and staying ahead of industry trends.
Experience in the event marketing or a creative solutions-based agency.
Must be passionate about working with people and be customer-centric.
Must be a strategic thinker - maintains big picture view.
Must be able to prosper in a fast-paced environment.
Is impervious to limits or roadblocks.
Embodies flexibility, open-mindedness, and receptivity.
Actively works out solutions.
Values being part of a team and ability to effectively collaborate.
Must have a good “business sense.”
Exhibit the ability to multi-task, sell, and operate under severe time constraints and immovable deadlines.
Excellent organization, detail, and follow-up skills are required.
#J-18808-Ljbffr