Epic Games
Senior Industry Marketing Manager (Enterprise)
Epic Games, New York, New York, us, 10261
WHAT MAKES US EPIC?At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development.
UNREAL ENGINE MARKETINGWhat We DoUnreal Engine is a high-performance software development suite created by Epic Games that empowers today's digital creators to craft real-time, high-fidelity interactive experiences for games, film, TV, VR, architectural visualization, product design, and manufacturing. As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels.
What You'll DoYou will accelerate the growth of Unreal Engine among some of the biggest brands in the world. You will blend the art of content strategy with the science of growth marketing. You will showcase and create industry-leading campaigns to launch new products and services, educate and inform strategic partners, and showcase the leading-edge work of how companies are leveraging Unreal Engine to produce films, animate TV shows, power innovation inside cutting-edge cars, and design products that place brands at the center of culture.
In this role, you will
Build growth marketing plans to reach key decision-makers across industries, including media & entertainment, automotive, fashion, retail, and architecture.
Develop integrated plans for events, campaign launches, and product releases. Design cross-platform campaigns that incorporate web, social, video, sponsorships, and influencer marketing.
Move campaigns from concept to execution and collaborate with the paid media team to reach key customers and prospects. Develop a data-backed approach to communication plans to drive customer growth and ROI. Assess key metrics to optimize plans and improve the efficacy of marketing spend.
Translate customer stories into co-marketing efforts with innovative brands, studios, and industry leaders using Unreal Engine.
Develop industry-specific positioning that demonstrates the value of Epic's ecosystem of products and services. Create narratives and sales enablement tools to help companies unlock the value of Unreal Engine.
What we're looking for
8+ years of experience marketing B2B software to enterprise companies and Fortune 500 brands. Insight or experience in positioning 3D visualization software is a plus.
Ability to infuse product positioning into content strategies and develop account-based marketing plans.
Superior eye for detail as you move projects from concept to review and execution.
Experience working with large-scale brands to develop co-marketing campaigns.
EPIC JOB + EPIC BENEFITS = EPIC LIFEOur intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
Pay Transparency InformationThe expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren't limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic's generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).
ABOUT USEpic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic!Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies:
Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
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Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development.
UNREAL ENGINE MARKETINGWhat We DoUnreal Engine is a high-performance software development suite created by Epic Games that empowers today's digital creators to craft real-time, high-fidelity interactive experiences for games, film, TV, VR, architectural visualization, product design, and manufacturing. As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels.
What You'll DoYou will accelerate the growth of Unreal Engine among some of the biggest brands in the world. You will blend the art of content strategy with the science of growth marketing. You will showcase and create industry-leading campaigns to launch new products and services, educate and inform strategic partners, and showcase the leading-edge work of how companies are leveraging Unreal Engine to produce films, animate TV shows, power innovation inside cutting-edge cars, and design products that place brands at the center of culture.
In this role, you will
Build growth marketing plans to reach key decision-makers across industries, including media & entertainment, automotive, fashion, retail, and architecture.
Develop integrated plans for events, campaign launches, and product releases. Design cross-platform campaigns that incorporate web, social, video, sponsorships, and influencer marketing.
Move campaigns from concept to execution and collaborate with the paid media team to reach key customers and prospects. Develop a data-backed approach to communication plans to drive customer growth and ROI. Assess key metrics to optimize plans and improve the efficacy of marketing spend.
Translate customer stories into co-marketing efforts with innovative brands, studios, and industry leaders using Unreal Engine.
Develop industry-specific positioning that demonstrates the value of Epic's ecosystem of products and services. Create narratives and sales enablement tools to help companies unlock the value of Unreal Engine.
What we're looking for
8+ years of experience marketing B2B software to enterprise companies and Fortune 500 brands. Insight or experience in positioning 3D visualization software is a plus.
Ability to infuse product positioning into content strategies and develop account-based marketing plans.
Superior eye for detail as you move projects from concept to review and execution.
Experience working with large-scale brands to develop co-marketing campaigns.
EPIC JOB + EPIC BENEFITS = EPIC LIFEOur intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
Pay Transparency InformationThe expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren't limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic's generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).
ABOUT USEpic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic!Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies:
Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
#J-18808-Ljbffr