Cynet Systems
Senior Social Media Specialist
Cynet Systems, Indianapolis, Indiana, us, 46262
Job Description:
Develop social media plans in partnership with our Social Media Manager, including written, visual and/or multimedia components, always laddering up to our priorities.Play a centerpiece role in the start-to-finish creative process, inclusive of innovative social channel and engagement strategies, content ideation and development, and calendaring.Serve as a steward of best practices and standards implemented across all social channels, ensuring that projects across our business are in line with our often-evolving strategies, as well as relevant policies and procedures.Make trend- and data-driven choices on content, design and distribution based on candidate strong understanding of business priorities, in concert with our strategy- and audience-focused Social Media Manager.Collaborate closely with cross-functional colleagues and, at times, external agency partners to align on content strategy, development and cadence of publishing/amplification across social channels.Shape proactive and reactive social messaging based on factors such as ongoing social media conversations (direct and indirect), media coverage, inclusive language, etc.Partner with Global colleagues to ensure consistency with our holistic story and campaigns, maintaining open lines of communication with these counterparts.Ensure all appropriate regulations are adhered to - in collaboration with subject matter experts in Medical, Legal, Regulatory Compliance, Digital, People & Culture and others - across all current- and future-state social platforms and technologies that our team oversees.Participate in developing and communicating about processes and procedures, timely content/channel refinements, channel/content audits, etc.Knowledge, Skills and Attributes:
Bachelor's degree in communications, journalism, public relations or related field.Minimum 5 to 8 years in communications, marketing or another relevant business experience.Exceptional writing and editing skills.Lead, manage and mobilize project teams, influencing in a matrixed environment, creating an environment of teamwork and trust.dditional Preferred Requirements:
Experience in a highly regulated healthcare organization.Excellent leadership qualities, including motivating others and establishing credibility.Team-player mindset, enjoying building partnerships at all levels in an organization.Demonstrated ability to prioritize multiple projects.
Develop social media plans in partnership with our Social Media Manager, including written, visual and/or multimedia components, always laddering up to our priorities.Play a centerpiece role in the start-to-finish creative process, inclusive of innovative social channel and engagement strategies, content ideation and development, and calendaring.Serve as a steward of best practices and standards implemented across all social channels, ensuring that projects across our business are in line with our often-evolving strategies, as well as relevant policies and procedures.Make trend- and data-driven choices on content, design and distribution based on candidate strong understanding of business priorities, in concert with our strategy- and audience-focused Social Media Manager.Collaborate closely with cross-functional colleagues and, at times, external agency partners to align on content strategy, development and cadence of publishing/amplification across social channels.Shape proactive and reactive social messaging based on factors such as ongoing social media conversations (direct and indirect), media coverage, inclusive language, etc.Partner with Global colleagues to ensure consistency with our holistic story and campaigns, maintaining open lines of communication with these counterparts.Ensure all appropriate regulations are adhered to - in collaboration with subject matter experts in Medical, Legal, Regulatory Compliance, Digital, People & Culture and others - across all current- and future-state social platforms and technologies that our team oversees.Participate in developing and communicating about processes and procedures, timely content/channel refinements, channel/content audits, etc.Knowledge, Skills and Attributes:
Bachelor's degree in communications, journalism, public relations or related field.Minimum 5 to 8 years in communications, marketing or another relevant business experience.Exceptional writing and editing skills.Lead, manage and mobilize project teams, influencing in a matrixed environment, creating an environment of teamwork and trust.dditional Preferred Requirements:
Experience in a highly regulated healthcare organization.Excellent leadership qualities, including motivating others and establishing credibility.Team-player mindset, enjoying building partnerships at all levels in an organization.Demonstrated ability to prioritize multiple projects.