Alphalete Athletics LLC
Marketing Manager
Alphalete Athletics LLC, Missouri City, Texas, United States, 77489
Marketing Manager
Job Description
S ummary
Responsible managing Alphaland's social media strategy to increase brand awareness, improve marketing efforts, and increase sales / revenue.
Exemption Status
Exempt, Administrative
Job StatusFull-time, 40 hours a week or more as neededSchedule:
In office, generally Monday through Friday 9AM to 5PM or 6PM (depends on workout)
Schedule will need to be flexible to work some late nights and weekends based on business needs.
Job Location
Missouri City, TX (Alphaland HQ)
Reports To
Director of Alphaland, Nik Yenck
Direct Reports
Graphic Designer - AlphalandContracted Photographers/VideographersFuture - social media coordinatorRequired Education
Bachelor's degree in marketing, communications, or public relations and/or equivalent combination of education and relevant experience
Essential Job Duties
Manage Alphaland's social media strategy, improve marketing efforts, and ultimately increase sales / revenueOversee the company's social media profiles including but not limited to Instagram, Facebook, TikTok, the company's website, and other relevant platformsExecute shoots by booking content creators and follow through from scheduling to completion to maintain on time assignments.Additional Job Duties
Schedule, develop, and launch campaigns / content
Develop expert knowledge around scheduling and highest point of engagement (i.e. day of week, time, etc).
Maintain the social media content calendar including assisting in copyrighting and caption approval.Develop a pertinent set of KPIs to report on social media performance, social listen and report back findings to teams on trends and conversations
Will be responsible for providing reporting and analytics twice a month to include content performance and recommendations for improvement
Reviews top performing ads to strategize how to bring that success into the website when the Ad goes liveMaintains Ad budget to ensure Ads are properly allocated to drive high engagement.Propose appropriate performance metrics for individual Ad campaigns
Set a goal for sales success per new memberships within Ad campaignDevelop and maintain a strategy to convert social media engagements to sales. Collaborate with Director of Alphaland to set appropriate sales goals.
Supervisory Duties
Improve and continue to develop the structure of Alphaland's marketing departmentIdentify and suggest hires for highly competent and capable team members who embody the Alphalete brand
Collaborate with Director of Alphaland and HR regarding all hiresNew positions require business case to HR. HR to build job description and salary analysis for final approval from direct supervisor.
Develop, mentor, coach, and guide direct reports to help them advance their careerCollaborating with HR, coach, remedy, and discipline behavior and/or performance which is below standardOther job duties as assigned by management
Required Skills / Experience
Minimum of three (3) years of experience in social media coordination and management, preferably focused on business-to-consumer goodsAt least three (3) or more years' experience with creating organic posts, deploying, monitoring, and managing social media and paid social media ads on Facebook, Instagram, TikTok and other relevant platformsThree (3) or more years of leadership experience, growing and leading teams through organizational change and transformationFunctional knowledge of social media KPIsFunctional knowledge of MS Office (Outlook, Word, Excel, Power Point)Preferred Skills / Experience
Ability to work on call and respond to ad campaign emergencies when necessaryPassion for all things creative and social mediaStrong organizational skills with the ability to maintain a fast-paced workflowPrevious experience in a gym / athletic facilityTraits / Characteristics
High initiative, autonomous, and self-governingStrong critical thinker & superb attention to detailFlexible, collaborative, & a team playerStrong critical thinker & superior analytical skillsOutstanding communication and interpersonal skills with strong follow throughEntrepreneurial spirit & high integrity
Job Description
S ummary
Responsible managing Alphaland's social media strategy to increase brand awareness, improve marketing efforts, and increase sales / revenue.
Exemption Status
Exempt, Administrative
Job StatusFull-time, 40 hours a week or more as neededSchedule:
In office, generally Monday through Friday 9AM to 5PM or 6PM (depends on workout)
Schedule will need to be flexible to work some late nights and weekends based on business needs.
Job Location
Missouri City, TX (Alphaland HQ)
Reports To
Director of Alphaland, Nik Yenck
Direct Reports
Graphic Designer - AlphalandContracted Photographers/VideographersFuture - social media coordinatorRequired Education
Bachelor's degree in marketing, communications, or public relations and/or equivalent combination of education and relevant experience
Essential Job Duties
Manage Alphaland's social media strategy, improve marketing efforts, and ultimately increase sales / revenueOversee the company's social media profiles including but not limited to Instagram, Facebook, TikTok, the company's website, and other relevant platformsExecute shoots by booking content creators and follow through from scheduling to completion to maintain on time assignments.Additional Job Duties
Schedule, develop, and launch campaigns / content
Develop expert knowledge around scheduling and highest point of engagement (i.e. day of week, time, etc).
Maintain the social media content calendar including assisting in copyrighting and caption approval.Develop a pertinent set of KPIs to report on social media performance, social listen and report back findings to teams on trends and conversations
Will be responsible for providing reporting and analytics twice a month to include content performance and recommendations for improvement
Reviews top performing ads to strategize how to bring that success into the website when the Ad goes liveMaintains Ad budget to ensure Ads are properly allocated to drive high engagement.Propose appropriate performance metrics for individual Ad campaigns
Set a goal for sales success per new memberships within Ad campaignDevelop and maintain a strategy to convert social media engagements to sales. Collaborate with Director of Alphaland to set appropriate sales goals.
Supervisory Duties
Improve and continue to develop the structure of Alphaland's marketing departmentIdentify and suggest hires for highly competent and capable team members who embody the Alphalete brand
Collaborate with Director of Alphaland and HR regarding all hiresNew positions require business case to HR. HR to build job description and salary analysis for final approval from direct supervisor.
Develop, mentor, coach, and guide direct reports to help them advance their careerCollaborating with HR, coach, remedy, and discipline behavior and/or performance which is below standardOther job duties as assigned by management
Required Skills / Experience
Minimum of three (3) years of experience in social media coordination and management, preferably focused on business-to-consumer goodsAt least three (3) or more years' experience with creating organic posts, deploying, monitoring, and managing social media and paid social media ads on Facebook, Instagram, TikTok and other relevant platformsThree (3) or more years of leadership experience, growing and leading teams through organizational change and transformationFunctional knowledge of social media KPIsFunctional knowledge of MS Office (Outlook, Word, Excel, Power Point)Preferred Skills / Experience
Ability to work on call and respond to ad campaign emergencies when necessaryPassion for all things creative and social mediaStrong organizational skills with the ability to maintain a fast-paced workflowPrevious experience in a gym / athletic facilityTraits / Characteristics
High initiative, autonomous, and self-governingStrong critical thinker & superb attention to detailFlexible, collaborative, & a team playerStrong critical thinker & superior analytical skillsOutstanding communication and interpersonal skills with strong follow throughEntrepreneurial spirit & high integrity