Sales/Marketing Data Analyst

FirstPro is now accepting resumes for a Sales/Marketing Data Analyst position. This role will focus on generating in-depth analyses and reporting on the company's marketing and sales data by developing, manipulating, maintaining and presenting data, dashboards, reports and analyses. This is a part-time, contract position that can be worked 100% remotely from home.

This position will require you to have full availability during the week, this position cannot be worked after-hours. This position will also require you to have a portfolio available of your visualization work.

Responsibilities

• Generate in-depth analyses and reporting based on multiple data sources to measure the effectiveness of marketing, sales, and other efforts in a multi-divisional global environment. This may include developing, manipulating, maintaining, and presenting data, dashboards, reports, and analyses to support the following:
• Marketing campaign conversions, efficiencies, and closed-loop attributions (downstream).
• Deep-dive business analysis — modeling insights related to verticals, markets, applications, products, sales and partner activities, accounts, competitors, and more.
• Helping facilitate reliable website, page/content, traffic, and customer journey insights.
• Spend, forecasting, pipeline activities, and performance to plan.
• Sales inventory, pricing, and backlog reporting.
• Project management and execution efforts internally and in collaboration with outside teams, vendors, and agencies.
• Curation and maintenance of custom metrics, variables, events, scripts, and other data flow/architecture elements.
• Support technical situations within A/B testing and marketing automations.
• Follow-up for questions and requests from teams and key stakeholders.
• Support data updates across multiple platforms: Power BI, Google Analytics/Tag Manager, Google Cloud Platform/BigQuery, Marketo, Microsoft Dynamics 365, Fivetran, Episerver CMS, Agility - Product Inventory Management, SAP, Azure/SSO, Oracle, and others.

Requirements

• Minimum 1+ years of experience in data, analytics and reporting functions working in enterprise-scale environments (both B2B and B2C preferred).
• Minimum 1+ years of experience specifically working with marketing and sales data and analytics or equivalent certifications and training.
• Hands-on experience with intermediate SQL querying, relational databases, data models, connecting to servers/database engines, or ETL workflows.
• Strong proficiency with Power BI (or related BI tool) and digital analytics (Google Analytics, cost per click analytics, social ad and organic analytics, email automation analytics, etc.).
• Proficiency with general sales data and any CRM platform (Microsoft Dynamics a big plus!).