Business Intelligence Business Analyst (Lifecycle Management)

Position Summary:

Cinch Home Services, one of the nation’s leading providers of home service solutions, is seeking a BIBA to join our Analytics and Data Science team (or could report into Product & Strategy). In this role, you will bring your analytical and technical expertise, customer-focus, and strategic mindset to analyze complex datasets to identify patterns and trends and provide strategic and tactical recommendations to drive customer lifetime value inclusive of a key focus on retention growth. You will work closely with product, engineering, data scientists, and business stakeholders to ensure our technology facilitates customer-centric experiences and aligns with our strategic goals. The ideal candidate should be a self-starter, highly motivated, and curious.

Key Responsibilities:

• Support the development and deployment of retention, upsell, and win back strategies to increase the profitability of our customer base, improve engagement and reduce church (maximize customer lifetime value) through analytical insights and informed business rules
• Provide thought leadership against future modeling capabilities and renewal offers that enable acceleration of retention, revenue growth and improved operational efficiencies
• Utilize data-driven insights and analytics to measure and track the effectiveness of initiatives, identify areas for improvement, and iterate on product features and functionalities
• Leverage user data and A/B testing results to refine and optimize our initiatives, products and operating approach
• Lead/Assist requirements gathering sessions with business and technical stakeholders to distill business and technical requirements, priorities, define key performance indicators (KPI) in development/support of the Bl, Data Warehouse & Data Science roadmap defined by the Business & Data Teams
• Analyze business processes and functional requirements and steer the development of business cases in support of a data analytics outcome.

Conduct data analysis and collaborate with business and development teams to identify success criteria in analytics dashboards, alerts, and reports.

Design and develop analytic read-outs, and support reporting prototypes using industry standard tools

• Present prototypes and documentation to convey complex information in a clear and concise manner

Champion data governance in congress with the BI Leader to provide data that is accurate, congruent, and dependable; this would be represented in Data Quality artifacts

• Ensure the Data Analytics Information (Artifacts) are easily available to users for direct consumption
• Collaborate with BIBA, Business Owners, Product Owners, PMs, and Quality Assurance teams to ensure timely delivery of projects

Be accountable for project results along with business and technology owners

• Proactively, coach and motivate team members in analytics and business/system analysis practices
• Perform other duties as assigned

Experience & Requisite Skills:

• Adept at utilizing data analytics to derive insights on customer behaviors, communication effectiveness, business process performance improvements, and business planning
• 5+ years’ experience leveraging data insights to design and implement key Customer Lifecycle Management strategies to boost profitability, elevate engagement and minimize churn (marketing, retention, and upselling) strongly preferred
• 5+ years experience using data, data structures, and at least two analytics platforms and tech stacks such as Oracle, Teradata, Snowflake, AWS RDS/Redshift or MS SQL in an Agile environment
• 5+ years experience with SQL and Business Intelligence report development tools such as Business Objects, SSRS, Cognos, MicroStrategy, Tableau, QlikView, Spotfire, etc.
• 3+ years experience with Data Governance deliverables such as Business Glossary, Data Lineage, etc.
• 3+ years’ experience in effective influencing and negotiation skills within an environment where resources may not be in direct control of this role, preferred
• Subscription services experience, strongly preferred
• Strong business acumen, with preferred industry experience in Retail, Warranty/Insurance, Field Service Management, Marketing, and/or Contact Center
• Experience with at least two integration platforms, such as Talend, DataStage, Kafka, Oracle Data Integrator (ODI), etc.
• Working knowledge of operations data platforms and Analytic Tools such as MicroStrategy and Tableau, Spotfire is a plus
• Familiarity with working in an established design system and agile development teams
• Proven ability to work in a fast-paced environment with multiple Solution Delivery teams and third-party vendors
• Strong understanding of digital product development processes, methodologies, and best practices, with demonstrated experience in agile/scrum methodologies.
• Ability to work with minimum supervision to achieve deliverables and exceed goals
• Adept at navigating and leveraging a heavily cross-functional environment
• MDM experience is a plus

Education:

Bachelor's degree in Statistics, Math or Computer Science or equivalent work experience