Event Marketing Manager

The Consumer Engagement Manager is responsible for the management and execution of brand portfolio sampling and local marketing initiatives within a defined market. This person is accountable for growing brand awareness and loyalty. The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies).

Essential Job Functions:

• Collaborates with other Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands’ sampling platforms.
• Provides consistent direction, coaching, and communication to maintain brand accuracy in the brand experiences and sampling.
• Recruit, hire, train, and manage part time Ambassadors.
• Research, secure, and manage execution of local events and partnerships.
• Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits.
• Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner.
• Diligently prepares ambassadors for superior customer interactions and flawless event executions.
• Leads direction of and oversees brand accuracy in event and partnership execution.
• Actively participates in all regional events with ambassadors.
• Execute strategic directions and manage the goals for the assigned region/market.
• Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region.
• Assists in the planning and drives the execution of marketing events and programs.
• Respond in a timely manner to Director and Regional Field Manager.
• Manage payroll and timesheets.
• Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment).

Position Requirements:

• 2+ years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience.
• Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle).
• Excellent problem solving skills and critical thinker.
• Ability to match your field team to best represent your market.
• Professional demeanor and excellent oral communication skills.
• Entrepreneurial and adaptable to changing environments.
• Strong organizational and time management skills with ability to manage multiple tasks.
• Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage.