Director of Content Marketing

AMAZING OPPORTUNITY!!!!!

ROLE: Director of Content Marketing

LOCATION: Columbia, MD or Chicago, IL

HYBRID (4 days on site)

Salary/Pay Rate: $97,000 - $175,000

JOB DESCRIPTION

Opportunity at a Glance

The Director of Content will lead the creative strategy, content creation, brand building, advertising development as well as marketing and creative efforts within the company. This individual will guide a team of marketing professionals responsible for delivering creative content across paid and owned channels. A key aspect of the role is transforming inspirational creative briefs into successful brand and performance-driven campaigns through collaboration with in-house creative teams or agency partners.

Key Responsibilities

• Lead the account team.
• Understand and implement brand voice and guidelines.
• Develop, lead, and coach a team of marketing professionals, fostering their strengths.
• Immerse in target profiles, brand ideas/campaigns, and program details to shape creative strategy.
• Implement data and reporting tools for optimization, learning, and agile testing.
• Partner with agencies to deliver full-funnel, on-brief creative for paid channels, driving both brand and performance.
• Oversee the strategy and development of partner activations and related materials.
• Create and manage monthly and annual budgets.
• Drive creative storytelling aligned with channel and platform best practices.
• Oversee owned channel content across social media, CRM, events, and direct mail.
• Collaborate closely with channel leads, institutional marketing teams, product teams, finance, and compliance.
• Manage agency relationships, including budget oversight, day-to-day operations, and contract negotiations.
• Establish and maintain efficient processes for workflow and project management within the COE.

Qualifications

• Bachelor’s degree required.
• Must have both in-house and agency experience.
• Must understand brand voice and brand guidelines.
• ~10 years’ experience in marketing management.
• Proficiency in market research, insights, and performance data reporting.
• Experience leading and producing multi-channel paid media campaigns.
• Knowledge of lead-generating marketing programs (e.g., direct mail, events, seminars, online campaigns).
• Expertise in budgeting and understanding financial implications of marketing initiatives.
• Proficiency in Microsoft Office/TEAMs, project management platforms (e.g., Workfront, Monday), and marketing tools.
• Experience working in complex or matrixed environments.
• Strong leadership, collaboration, and project management skills, with the ability to manage multiple priorities.
• Enthusiastic and dynamic, thriving in a vibrant, highly creative team environment.
• Excellent written and verbal communication skills.

Additional Information

• Benefits include health, dental, vision, life, and disability insurance; 401k ; PTO; 12 paid holidays; Bonus incentives.
• Participation in an annual incentive program, subject to individual and organizational performance.