Digital Services Manager

Digital Services & Guest Loyalty Manager- TalentZok

OVERVIEW

Are you looking for a new career opportunity with an exciting company?! Then we've got the right team for you! In this role, you're responsible for the duties listed below.

Immediate opening for a Digital Services & Guest Loyalty Manager in Austin, TX who possesses:

• 5+ Years Experience Managing Loyalty Programs (Restaurant or Retail is a must)
• 5+ Years Search Engine Optimization (SEO) Experience
• Strong Comfortability with managing Data and Analytics

Email resumes to brooks@talentzok.com or call 469.895.5515.

FULL DESCRIPTION: The Digital Guest Experience Manager is responsible for engaging our guest through different technology platforms. This role will manage and administer our restaurant loyalty program, oversee updates to the company website, and enhance the Search Engine Optimization (SEO) within the Technology Team. This individual contributor role focuses on the day-to-day operation, optimization, and continuous improvement of our customer loyalty, website, and SEO initiatives.

The selected candidate will be responsible for:

• Oversee daily operations of the guest loyalty platform to ensure stability and performance.
• Configure and update the loyalty platform to support marketing campaigns and promotions.
• Configure and update the website for new menu items and company news
• Troubleshoot and resolve technical issues related to the loyalty platform or the website, working with IT or external vendors as needed.
• Evaluate and assess SEO platform strategy to maintain overall company and local store search rankings
• Manage and maintain the company website, ensuring regular updates and platform improvements
• Lead the end-to-end release management process for the guest loyalty platform and website, ensuring timely and successful delivery of updates, while minimizing impact on guest interaction and business continuity
• Strategize, setup, implement, validate and manage loyalty campaigns to increase guest engagement and retention.
• Monitor and analyze program performance through key metrics such as customer lifetime value, retention rates, and overall guest engagement.
• Partner with Marketing to ensure that loyalty campaigns are communicated effectively across all guest touchpoints.
• Collaborate with the creative team to take new loyalty campaigns from concept to reality.
• Assist with any non-loyalty promotional campaign execution as designed by the marketing team.
• Analyze guest behavior and transaction data to uncover trends that will help enhance the loyalty program.
• Produce regular reports on program performance, customer engagement, and return on investment (ROI).
• Provide insights and recommendations based on data analysis to improve loyalty strategies.
• Report on SEO rankings from a corporate and local store level.
• Work closely with Marketing to ensure the loyalty program aligns with the overall brand strategy.
• Collaborate with Operations and Guest Relations to integrate loyalty initiatives into day-to-day guest interactions.
• Provide training and support to internal teams on how to use the loyalty platform effectively.
• Stay up to date on the latest trends in customer loyalty, customer engagement programs, and SEO requirements.
• Propose new strategies and initiatives to enhance guest participation and loyalty.
• Ensure compliance with data privacy regulations and internal company policies.
• This role may work on special projects or perform other job duties as assigned.

The selected candidate will also possess:

• Bachelor's degree in Information Technology, Business Administration, Marketing, or a related field OR equivalent work experience
• 6-8 years of experience managing loyalty programs, customer relationship management (CRM) systems, corporate websites, or SEO rankings preferably in a restaurant, retail, or hospitality environment.
• Proficiency in data analysis and reporting tools such as Excel.
• Proficiency in project management tools such as Microsoft Project, Microsoft PowerPoint, Microsoft Word, Microsoft Teams, and Smartsheet,
• Technical skills for platform configuration, troubleshooting, and working with vendors (experience with loyalty platforms such as Punchh is a plus)
• Experience with loyalty program platforms such as Punchh or similar systems.
• Familiarity with marketing automation and CRM tools.
• Knowledge of customer engagement strategies and best practices in loyalty programs.
• Prolonged Periods of Sitting: The role requires extended periods of sitting at a desk while working on a computer.
• Manual Dexterity: You must be able to use hands and fingers to operate a computer keyboard, mouse, and other technical instruments.
• Visual Acuity: The ability to read information on a computer screen and printed documents is necessary.
• Communication Abilities: You need to effectively communicate verbally and in writing with team members and other departments.
• Occasional Light Lifting: The role may involve occasionally lifting objects such as files, laptops, or documentation weighing up to 15 pounds.
• Hearing Ability: The ability to hear and understand instructions and communications in person or over the phone.
• Mobility: While primarily a desk job, occasional movement around the office to attend meetings or collaborate with colleagues is expected

Salary Range: $118k-$120k/yr

For immediate and confidential consideration, please email your resume to brooks@talentzok.com or call 469.895.5515. More information can be found at www.talentzok.com