Senior Manager, Paid Media

Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Paid Media with 5+ years of experience in B2B paid-media campaign development and management located inBoston starting in September 2024

In this role, the Senior Manager, Paid Media must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.

Senior Manager, Paid MediaResponsibilities

• Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
• Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
• Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
• Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
• Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.

Senior Manager, Paid Media Qualifications:

• Bachelor's degree in marketing, business administration, or a related field.
• Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
• Strong understanding of marketing automation platforms (Pardot, Marketo or similar)
• Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
• Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.