Social Media Manager

Communications & Social Media Manager

Overview

The Communications & Social Media Manager will be responsible for developing and executing both internal and external communication strategies while managing the company’s social media presence across multiple platforms. This role will play a critical part in creating cohesive, consistent, and engaging campaigns across various platforms. This position will work closely with the marketing team to ensure seamless execution of campaigns that engage customers, attract prospective franchisees, and promote company objectives. Reporting directly to the VP of Marketing, the ideal candidate will combine creativity, strategic thinking, and a data-driven approach to optimize email marketing, social media, and AI-driven initiatives.

Responsibilities

• Develop and implement comprehensive communication strategies for email marketing, SMS campaigns, and internal messaging to support customer engagement, lead generation, and franchise development.

• Manage and grow the company’s social media presence across all major platforms (LinkedIn, Facebook, Instagram, etc.), including content creation, scheduling, responding to followers, and performance monitoring.

• Create proofread, and edit engaging content that adheres to brand guidelines, such as newsletters, blogs, social media posts, press releases, and video scripts.

• Collaborate with cross-functional teams (Marketing, Sales, etc.) to align communication and social media efforts with broader business goals.

• Develop social media advertising strategies, manage paid campaigns, and analyze performance metrics to optimize and increase effectiveness.

• Monitor and provide detailed reporting on key performance indicators (KPIs) such as email open rates, click-through rates, social media engagement, impressions, reach, conversions, and other performance metrics.

• Assist franchisees with their local marketing and social media campaigns, ensuring consistency in branding and messaging.

• Optimize and maintain company pages on social media platforms to increase visibility, engagement, and lead generation.

• Stay up-to-date on industry trends, competitor activity, and the latest digital marketing innovations to continuously bring fresh ideas to the team, including leveraging AI for content personalization and campaign optimization.

About You

• You are a highly motivated and creative marketing professional with strong communication and social media expertise. You have excellent writing, editing, and organizational skills. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously. With your passion for storytelling and your deep understanding of social media and digital marketing, you are able to craft compelling campaigns that drive engagement and deliver measurable results. An ability to align social media and communication efforts with broader business goals.
• A knack for storytelling with a fresh, creative approach to content.
• A Strong data-driven approach focused on measurable outcomes.
• Familiarity with the latest digital marketing trends, tools, and platforms, including a solid understanding of AI technology and its applications in social media and systemwide communication.
• Superior verbal and written communication abilities, with strong copywriting and editing skills.
• Strong leadership skills to guide the social media and communications vision.
• A deep understanding of the target audience, especially within the B2B and franchise landscape.
• Ability to multitask and manage several projects simultaneously without sacrificing quality.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.

• 5+ years of experience in communications, digital marketing, and social media management.

• Exceptional writing, editing, and proofreading skills, with experience in crafting content for newsletters, blogs, social media, and marketing materials.

• Expertise in social media platforms (LinkedIn, Facebook, Instagram, etc.) and social media management tools.

• Proficiency in email marketing platforms (Mailchimp, Constant Contact, or Twilio) and strong analytical skills for tracking and optimizing campaigns.

• Strong project management skills and the ability to manage multiple tasks with tight deadlines.

• A deep understanding of audience segmentation, A/B testing, and data-driven marketing strategies.

Preferred Qualifications

• Experience in the franchising industry or B2B marketing.

• Familiarity with sales-driven communication strategies.

• Experience in creating long- and short-form content for marketing purposes.

• Experience with video content creation and digital storytelling.

• Knowledge of AI-powered platforms for marketing personalization and automation.

Salary and Benefits

• Base Salary: $80K - $90K / year depending on experience.

• On-site with optional hybrid work schedule.

• Health insurance starting at $99/month for employees and 50% employer contributions toward additional coverage.

• Generous employer contributions toward life insurance and affordable vision and dental plans.

• 6% match on 401K contributions after 6 months.

• PTO with the potential to earn up to 1 full month off based on tenure.

• Paid holidays and parental leave.

• Child Care assistance up to $200/month.

• Company-sponsored events and community volunteering opportunities.

• Tuition assistance program and employee game/relaxation room.

About Us

We are a leader in the commercial cleaning franchising space, with over 30 years of growth and innovation. We have a culture focused on collaboration, open feedback, and continuous learning, and we are dedicated to both client and employee satisfaction. Join us in a role that will make a significant impact on our brand and help drive our success forward.

We are proud to be an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.