Influencer Marketing Intern

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen Z favorite.

Internship Overview:

As an Influencer Marketing Intern at Cider, you will have the opportunity to gain hands-on experience in various aspects of marketing within the fashion industry. You will work closely with our Influencer Marketing and Events Manager to support influencer marketing strategy, event / PR initiatives, project management, and market research. This role is ideal for someone with prior marketing internship experience who is passionate about fashion and eager to learn and grow within a creative environment.

Responsibilities:

• Weekly Order Placing + PR Box Send-Outs

  Place weekly seeding orders and manage monthly PR box send-outs.

  
  

• Daily Macro Influencer Outreach: Conduct daily outreach to macro influencers for gifting.
• Track Influencer Activities: Monitor and log influencer posts and key metrics; collaborate with teams to report on sales and impressions data from influencer posts
• Update Seeding Sheets: Perform weekly tracking from influencer posts; highlight content suitable for paid ads and ensure accuracy.
• Manage Influencer Lists: Add and assess new influencers for potential collaborations; monitor and adjust the performance of existing influencers.
• Research Competitors & Trends: Research competitor activities and document successful strategies; track emerging trends in influencer marketing; support in developing community and influencer events in key markets.
• Handle Influencer Gifting: Schedule and manage personalized gifts for influencers.
• Engage VIP Influencers: Research and add VIP influencers to the global list; develop engagement strategies for these influencers.
• Event Preparation: Assist with planning and logistics for community and influencer events in LA.

Requirements:

• Previous internship experience in influencer marketing, event planning, or a related field.
• Strong communication and organizational skills.
• Creative thinker with the ability to generate innovative ideas informed by competitive analysis.
• Exceptional attention to detail.
• Proven event planning abilities.
• Capable of working independently and collaboratively in a fast-paced environment.
• Familiarity with the Gen Z influencer landscape is a plus!
• Proficiency in social media platforms
• Ability to manage multiple tasks and meet tight deadlines.
• Adaptability and willingness to learn new tools and platforms.
• Strong research skills to stay ahead of trending in the influencer and events space