Basin Holdings
Marketing Specialist
Basin Holdings, New York, NY
Talus Group Holdings LLC ("Talus") is a private investment firm that backs operators looking to buy, build, and operate businesses that have long-term growth potential. We provide patient and flexible capital, industry-leading lean capabilities that drive operational improvements, and plug-and-play corporate support on an as-needed basis.
The Marketing Specialist will develop, implement, and maintain marketing strategies across the Talus platform. This role involves collaboration across various companies to promote our brand and drive engagement through compelling content, engaging graphics, and a dynamic online presence.
Responsibilities
The Marketing Specialist will develop, implement, and maintain marketing strategies across the Talus platform. This role involves collaboration across various companies to promote our brand and drive engagement through compelling content, engaging graphics, and a dynamic online presence.
Responsibilities
- Content Creation:
- Develop and manage a marketing campaign to ensure consistent and engaging content across all platforms and channels
- Write, edit, and publish blog posts, articles, social media content, and email newsletters
- Collaborate with the team to brainstorm and implement new content ideas that align with organizational goals
- Graphic Design:
- Create visually appealing graphics for digital marketing campaigns, social media, and website content
- Design promotional materials, including brochures, flyers, and online ads, ensuring brand consistency
- Utilize design software (e.g., Adobe Creative Suite, Canva) to produce high-quality visuals
- Website Development:
- Assist in the creation and maintenance of company websites, ensuring they are user-friendly, up-to-date, and complaint
- Collaborate with web developers and IT teams to implement SEO best practices and improve website performance
- Monitor website analytics and provide insights for continuous improvement
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
- 2+ years of proven experience in content creation, graphic design, and website management
- Proficiency in digital marketing tools (Adobe, Google Analytics, social media, etc...)
- Strong writing and editing skills with a keen eye for detail
- Ability to work collaboratively in a fast-paced environment and manage multiple projects