Dovetail
Product Marketing Lead
Dovetail, San Francisco, California, United States, 94199
Dovetail is the world’s leading AI-first customer insights hub, on a mission to improve the quality of every thing. We’re redefining what it means to be connected to your customer, giving everyone on the product team fast and easy access to customer insights at any point in the development lifecycle.
Founded in 2017, Dovetail’s team is 100+ and growing across our offices in Sydney and San Francisco. We’re seeking ambitious problem solvers from a diverse range of backgrounds, who are desired for their experience, passionate about their craft, and excited about the work we’re undertaking. If this sounds like you, read on…
As a Product Marketing Lead, you’ll work closely with the broader marketing team, product, and go-to-market teams to bring our product to market, refine our positioning, and reinforce a differentiated narrative in the minds of our customers and target audience. You’ll be an outstanding communicator and cross-functional collaborator, passionate about helping customers understand the value of Dovetail’s products.
Who you’ll work closely with
Alissa Lydon
- Head of Product Marketing
Cheri March
- Senior Product Marketing Manager
Emily Brogan
- Product Marketing Manager
Sarah Burton
- Design Team Lead
What you’ll do
Influence messaging and positioning . You will partner with leadership to determine how we position the product in market, define our value propositions, and the language we use in marketing material.
Develop a deep understanding of our market and customer.
You will define customer personas, prioritize their biggest challenges, and research competing offerings.
Lead product launches.
You will write blog posts, help articles, create launch materials, and communicate with our Slack community to support these launches.
Craft and execute elite product marketing campaigns
that resonate with customers across all channels.
Drive cross-functional strategic projects.
You'll influence and bring together the team, collaborating to translate strategic opportunities into deliverable projects.
Partner with our product team.
You'll contribute to our product strategy and be a constant advocate for our customers.
Enable our go-to-market teams.
Identify and deliver assets, programs, and campaigns to accelerate our self-serve acquisition.
Lead a strategic product marketing focus area.
You will work closely with our Head of Product Marketing to build the team.
Your background
Strong product marketing leadership experience . You've launched multiple products and features from ideation to adoption.
Experience working closely with product teams . You've had experience collaborating with product managers, designers, and engineers.
Clear communicator . You have experience bringing the voice of the customer to an entire team.
Experience with B2B SaaS products . You understand product-led growth strategies for B2B SaaS products.
Pragmatism . You are willing to get into the details to ensure consistent messaging.
Strong domain expertise is a plus . Ideally, you have experience working in startups that are growing.
At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. We highly encourage applications from people who identify as part of an under-represented group.
Compensation Range: $160,000-$190,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
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Founded in 2017, Dovetail’s team is 100+ and growing across our offices in Sydney and San Francisco. We’re seeking ambitious problem solvers from a diverse range of backgrounds, who are desired for their experience, passionate about their craft, and excited about the work we’re undertaking. If this sounds like you, read on…
As a Product Marketing Lead, you’ll work closely with the broader marketing team, product, and go-to-market teams to bring our product to market, refine our positioning, and reinforce a differentiated narrative in the minds of our customers and target audience. You’ll be an outstanding communicator and cross-functional collaborator, passionate about helping customers understand the value of Dovetail’s products.
Who you’ll work closely with
Alissa Lydon
- Head of Product Marketing
Cheri March
- Senior Product Marketing Manager
Emily Brogan
- Product Marketing Manager
Sarah Burton
- Design Team Lead
What you’ll do
Influence messaging and positioning . You will partner with leadership to determine how we position the product in market, define our value propositions, and the language we use in marketing material.
Develop a deep understanding of our market and customer.
You will define customer personas, prioritize their biggest challenges, and research competing offerings.
Lead product launches.
You will write blog posts, help articles, create launch materials, and communicate with our Slack community to support these launches.
Craft and execute elite product marketing campaigns
that resonate with customers across all channels.
Drive cross-functional strategic projects.
You'll influence and bring together the team, collaborating to translate strategic opportunities into deliverable projects.
Partner with our product team.
You'll contribute to our product strategy and be a constant advocate for our customers.
Enable our go-to-market teams.
Identify and deliver assets, programs, and campaigns to accelerate our self-serve acquisition.
Lead a strategic product marketing focus area.
You will work closely with our Head of Product Marketing to build the team.
Your background
Strong product marketing leadership experience . You've launched multiple products and features from ideation to adoption.
Experience working closely with product teams . You've had experience collaborating with product managers, designers, and engineers.
Clear communicator . You have experience bringing the voice of the customer to an entire team.
Experience with B2B SaaS products . You understand product-led growth strategies for B2B SaaS products.
Pragmatism . You are willing to get into the details to ensure consistent messaging.
Strong domain expertise is a plus . Ideally, you have experience working in startups that are growing.
At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. We highly encourage applications from people who identify as part of an under-represented group.
Compensation Range: $160,000-$190,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
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