Workato
Demand Generation Manager - Field Marketing
Workato, Palo Alto, California, United States, 94306
About Workato
Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly
automate workflows
across any apps and databases.We’re proud to be named a leader by both
Forrester
and
Gartner
and trusted by 7,000+ of the world's top brands such as
Box ,
Grab ,
Slack , and more. But what is most exciting is that this is only the beginning.Why join us?
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by
innovation
and looking for
team players
who want to actively build our company.But, we also believe in
balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment
along with a multitude of benefits
they can enjoy inside and outside of their work lives.If this sounds right up your alley, please submit an application. We look forward to getting to know you!Responsibilities
We are seeking a highly motivated marketing professional to join our Commercial Demand Generation team as the
Demand Generation Manager — Field Marketing
to take the lead in expanding Workato’s field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.In this role, you will also be responsible to:Own and build the overall field marketing program for North America.Identify and curate unique geographically focused campaigns and activities for different cities.Establish and refine repeatable processes, templates, and best practices for regional events.Track and report program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.Partner closely with revenue leaders, sales representatives, and different Marketing sub-teams to align on programs and support the team pipeline and revenue goals.Requirements
Qualifications / Experience / Soft Skills
At least 4+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail.Ability to travel up to 30% when travel permits.Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales.Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred.For California applicants, the pay for this role begins at $100,000 plus variable, benefits, perks, and equity.
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Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly
automate workflows
across any apps and databases.We’re proud to be named a leader by both
Forrester
and
Gartner
and trusted by 7,000+ of the world's top brands such as
Box ,
Grab ,
Slack , and more. But what is most exciting is that this is only the beginning.Why join us?
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by
innovation
and looking for
team players
who want to actively build our company.But, we also believe in
balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment
along with a multitude of benefits
they can enjoy inside and outside of their work lives.If this sounds right up your alley, please submit an application. We look forward to getting to know you!Responsibilities
We are seeking a highly motivated marketing professional to join our Commercial Demand Generation team as the
Demand Generation Manager — Field Marketing
to take the lead in expanding Workato’s field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.In this role, you will also be responsible to:Own and build the overall field marketing program for North America.Identify and curate unique geographically focused campaigns and activities for different cities.Establish and refine repeatable processes, templates, and best practices for regional events.Track and report program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.Partner closely with revenue leaders, sales representatives, and different Marketing sub-teams to align on programs and support the team pipeline and revenue goals.Requirements
Qualifications / Experience / Soft Skills
At least 4+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail.Ability to travel up to 30% when travel permits.Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales.Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred.For California applicants, the pay for this role begins at $100,000 plus variable, benefits, perks, and equity.
#J-18808-Ljbffr