Fresh
Senior Manager, Global Social & Influencer Communications
Fresh, New York, New York, us, 10261
Company DescriptionFresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.
WHO WE ARE
Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.
Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
Job DescriptionIn today’s digitally-driven world where much of consumer interaction happens online, the Social Media team plays a crucial role in how the brand is presented online and how it engages with its audiences. One of the main objectives of this team is to promote brand awareness and drive brand desirability.
Your Impact to the role:
Maintain
fresh’s
leadership in the social media space
Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.
Collaborate with international market teams on local social media calendars, activations and influencer partnerships; inclusive of developing guidelines and reporting.
Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams.
Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with global customer service teams to deliver a consumer-centric experience.
Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter.
Cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.
Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery
Develop Global Influencer Strategy and Guidelines to share with all the markets
Your impact in your first year:
The Senior Manager, Global Social Media & Influencer Communications will: play a pivotal role taking
fresh
to the next level as the brand expands its territory and authority, consistently across all platforms and markets, as well as help roll out a new brand platform.
QualificationsWHO YOU ARE
You have:
6+ Years of Experience Required working in social media, influencer marketing, communications, media, or related digital media field; beauty experience preferred
Deep understanding of all social platforms from functionality to advertising products
Excellent project management skills, including the ability to align internal and external partners in a swift, timely manner
Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
Strong analytical skills to evaluate effectiveness of content and programs
Strong creative judgement to recognize engaging, and on-brand content (visuals/copy)
Media & advertising skills (a plus)
Required/Preferred Languages: English, working knowledge of Mandarin or French a plus
You are:
Early adopter of social trends with a passion for innovation
Creative problem-solver who is solution oriented and can hone their creative eye
Extremely organized, detail-oriented, and can multitask in a fast-paced environment
Well-versed in digital media and social media metrics and monitoring tools (Dash Hudson, Tribe, etc)
You possess:
Proficient technical skills in Excel, PowerPoint and SparkAR. Photography, Photoshop & video editing skills a plus
Ability to collaborate effectively with internal/external partners
Bachelor’s degree in a relevant field
Proven Project Management Skills
Strong Written and Verbal Communication Skills
Proactively make recommendations on process improvement and new ways of working
Ambition to learn more, with a curious mindset
Strong passion for the beauty industry
Out-of-the-box thinking with a Sky’s the Limit mentality
Additional InformationWHAT WE OFFER YOU
Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off and Flexibility
Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh and LVMH ‘Perks’ and Discounts
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care
Medical, dental and vision
Retirement and Additional Benefits
401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.
The salary range for this role is $120,000 - $140,000 USD.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
WHO WE ARE
Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.
Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
Job DescriptionIn today’s digitally-driven world where much of consumer interaction happens online, the Social Media team plays a crucial role in how the brand is presented online and how it engages with its audiences. One of the main objectives of this team is to promote brand awareness and drive brand desirability.
Your Impact to the role:
Maintain
fresh’s
leadership in the social media space
Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.
Collaborate with international market teams on local social media calendars, activations and influencer partnerships; inclusive of developing guidelines and reporting.
Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams.
Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with global customer service teams to deliver a consumer-centric experience.
Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter.
Cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.
Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery
Develop Global Influencer Strategy and Guidelines to share with all the markets
Your impact in your first year:
The Senior Manager, Global Social Media & Influencer Communications will: play a pivotal role taking
fresh
to the next level as the brand expands its territory and authority, consistently across all platforms and markets, as well as help roll out a new brand platform.
QualificationsWHO YOU ARE
You have:
6+ Years of Experience Required working in social media, influencer marketing, communications, media, or related digital media field; beauty experience preferred
Deep understanding of all social platforms from functionality to advertising products
Excellent project management skills, including the ability to align internal and external partners in a swift, timely manner
Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
Strong analytical skills to evaluate effectiveness of content and programs
Strong creative judgement to recognize engaging, and on-brand content (visuals/copy)
Media & advertising skills (a plus)
Required/Preferred Languages: English, working knowledge of Mandarin or French a plus
You are:
Early adopter of social trends with a passion for innovation
Creative problem-solver who is solution oriented and can hone their creative eye
Extremely organized, detail-oriented, and can multitask in a fast-paced environment
Well-versed in digital media and social media metrics and monitoring tools (Dash Hudson, Tribe, etc)
You possess:
Proficient technical skills in Excel, PowerPoint and SparkAR. Photography, Photoshop & video editing skills a plus
Ability to collaborate effectively with internal/external partners
Bachelor’s degree in a relevant field
Proven Project Management Skills
Strong Written and Verbal Communication Skills
Proactively make recommendations on process improvement and new ways of working
Ambition to learn more, with a curious mindset
Strong passion for the beauty industry
Out-of-the-box thinking with a Sky’s the Limit mentality
Additional InformationWHAT WE OFFER YOU
Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off and Flexibility
Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh and LVMH ‘Perks’ and Discounts
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care
Medical, dental and vision
Retirement and Additional Benefits
401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.
The salary range for this role is $120,000 - $140,000 USD.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr