The Wolf Works LLC
Web Analytics and Tagging Lead
The Wolf Works LLC, Mountain View, California, us, 94039
Job Title : Web Analytics and Tagging LeadLocation : Mountain View (Onsite)Employment Type : Full-timeCompensation : Up to $74/hr
Job Responsibilities:
Lead the end-to-end Tagging Architecture, Implementation, and Documentation process.
Actively manage the prioritization and communication strategy for the tagging process.
Develop a deep understanding of the website and mobile architecture, online business model, and marketing strategy.
Facilitate discovery sessions and guide the definition of business requirements and key performance indicators.
Lead the process of implementing Target Activities and design customized solutions for technical tag implementation.
Generate custom digital analytics collection code and assist in its implementation and deployment.
Collaborate with remote teams on tagging operations and implement enhancements.
Establish a governance process to maintain implementation integrity.
Ensure adherence to privacy and compliance policies, including CCPA, GDPR, and cookie-less architecture.
Qualifications:
8+ years of hands-on experience in digital analytics, Adobe tag management, and data layers.
Strong understanding of digital marketing concepts, mobile platforms, DTM, and Tag Management Systems.
Extensive experience with Google and Tealium tools.
Proven track record of identifying non-functional requirements (NFRs) and recommending solution designs.
Led more than one end-to-end AEM Sites implementation (server-side experience required).
Skilled in identifying and documenting functional and technical requirements.
Ability to drive thought leadership and ensure tagging standardization across regions.
Familiarity with privacy-compliant tagging processes (CCPA, GDPR) and cookie-less architecture.
Strong interpersonal and communication skills, with a results-oriented and customer-focused approach.
Experience supporting A/B testing in Target and KPI tracking.
Desired: Experience with Adobe Experience Platform, Analytics, Target, Audience Manager, or similar web analytics tools.
Preferred Skills:
Adobe Launch experience.
Intermediate-to-advanced JavaScript skills.
AEM Assets and AEM Sites Architect certifications.
Website optimization and web development consulting experience.
Familiarity with Single Page Application (SPA) analytics.
Expertise in mobile and/or media analytics.
Job Type: Full-time
Pay: Up to $74.00 per hour
Application Question(s):
Have you led more than one end-to-end AEM Sites implementation, including server-side implementation? Can you describe a recent project?
Can you describe your experience leading the Tagging Architecture, Implementation, and Documentation process for websites or mobile platforms?
Are you familiar with digital marketing concepts, mobile platforms, DTM, and Tag Management Systems? Which specific tools and systems have you worked with?
How extensive is your experience working with Google Tag Manager and Tealium? Please provide details of your involvement with these tools.
Have you worked with Adobe Experience Platform, Analytics, Target, or Audience Manager? If so, in what capacity?
How familiar are you with privacy-compliant tagging processes, such as CCPA and GDPR? Have you implemented cookie-less architectures?
Have you supported tagging requests for A/B testing or KPI tracking in previous roles? Can you share a specific example?
Have you driven thought leadership and ensured tagging standardization across multiple regions or countries? How did you manage this process?
Kindly share your LinkedIn profile link below. (Mandatory Requirement)
Do you require any type of sponsorship to work in the United States?
Experience:
Web analytics: 8 years (Required)
Work Location: In person
#J-18808-Ljbffr
Job Responsibilities:
Lead the end-to-end Tagging Architecture, Implementation, and Documentation process.
Actively manage the prioritization and communication strategy for the tagging process.
Develop a deep understanding of the website and mobile architecture, online business model, and marketing strategy.
Facilitate discovery sessions and guide the definition of business requirements and key performance indicators.
Lead the process of implementing Target Activities and design customized solutions for technical tag implementation.
Generate custom digital analytics collection code and assist in its implementation and deployment.
Collaborate with remote teams on tagging operations and implement enhancements.
Establish a governance process to maintain implementation integrity.
Ensure adherence to privacy and compliance policies, including CCPA, GDPR, and cookie-less architecture.
Qualifications:
8+ years of hands-on experience in digital analytics, Adobe tag management, and data layers.
Strong understanding of digital marketing concepts, mobile platforms, DTM, and Tag Management Systems.
Extensive experience with Google and Tealium tools.
Proven track record of identifying non-functional requirements (NFRs) and recommending solution designs.
Led more than one end-to-end AEM Sites implementation (server-side experience required).
Skilled in identifying and documenting functional and technical requirements.
Ability to drive thought leadership and ensure tagging standardization across regions.
Familiarity with privacy-compliant tagging processes (CCPA, GDPR) and cookie-less architecture.
Strong interpersonal and communication skills, with a results-oriented and customer-focused approach.
Experience supporting A/B testing in Target and KPI tracking.
Desired: Experience with Adobe Experience Platform, Analytics, Target, Audience Manager, or similar web analytics tools.
Preferred Skills:
Adobe Launch experience.
Intermediate-to-advanced JavaScript skills.
AEM Assets and AEM Sites Architect certifications.
Website optimization and web development consulting experience.
Familiarity with Single Page Application (SPA) analytics.
Expertise in mobile and/or media analytics.
Job Type: Full-time
Pay: Up to $74.00 per hour
Application Question(s):
Have you led more than one end-to-end AEM Sites implementation, including server-side implementation? Can you describe a recent project?
Can you describe your experience leading the Tagging Architecture, Implementation, and Documentation process for websites or mobile platforms?
Are you familiar with digital marketing concepts, mobile platforms, DTM, and Tag Management Systems? Which specific tools and systems have you worked with?
How extensive is your experience working with Google Tag Manager and Tealium? Please provide details of your involvement with these tools.
Have you worked with Adobe Experience Platform, Analytics, Target, or Audience Manager? If so, in what capacity?
How familiar are you with privacy-compliant tagging processes, such as CCPA and GDPR? Have you implemented cookie-less architectures?
Have you supported tagging requests for A/B testing or KPI tracking in previous roles? Can you share a specific example?
Have you driven thought leadership and ensured tagging standardization across multiple regions or countries? How did you manage this process?
Kindly share your LinkedIn profile link below. (Mandatory Requirement)
Do you require any type of sponsorship to work in the United States?
Experience:
Web analytics: 8 years (Required)
Work Location: In person
#J-18808-Ljbffr