Salesforce
Heroku Lead Marketing Analyst
Salesforce, San Francisco, California, United States, 94199
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
As a marketing analyst at Heroku, you will deliver key insights and analyses that help Heroku leaders make decisions that shape our understanding of our customers, the way we market, the way we sell, and much more.You will acquire deep knowledge and understanding of Heroku’s strategy and business goals, build and manage cross-functional relationships, and communicate through digestible, relevant, and actionable storytelling. You will manage data and insights, partnering with marketers, sales strategists, data engineers and other colleagues to deliver data products, such as dashboards, reports and actionable insights. You will use business thinking, collaboration, and analytical practices to wrangle data and deliver relevant and trustworthy insights.
Success in the RoleAs a data analyst on the team, you are:
A hands-on analyst
You will generate insights (e.g., customer segmentation, retention analysis, behavioral personas and more) to cross-sell, upsell and nurture our customers. This requires acquiring and cleaning data from multiple sources, structuring and building data models, analyzing to generate insights and distributing those insights to business leaders.
You will be influential in how our marketing data is structured and stored.
A strategic problem solver
You grasp the overall context of your business and approach data analysis with a business-oriented mindset.
You understand how to measure which business strategies are effective and which are not.
You translate business challenges into an analytical plan; you think practically and creatively to craft quick, effective solutions to problems.
A relationship builder
You will develop relationships and collaborate with teams to understand business problems and create and implement an analytical plan.
You are comfortable presenting and delivering insights to an executive audience.
You will identify collaborators to build processes and data assets.
A cross-functional partner
You will partner with data engineers and marketing/sales to instrument, acquire, develop, and structure data assets that are critical to measuring the success of our business.
You partner with stakeholders to establish success metrics.
Your Experiences
4-6 years of demonstrated experience in data, marketing, or business analytics or a master’s degree in data science, statistics, applied mathematics, analytics or a related field, or equivalent alternative education, skills, and/or practical equivalent experience.
You have a strong understanding of best practices for storing and organizing marketing data to ensure efficiency and scalability. You have experience with relevant tools and technologies such as SQL, databases, data lakes, and cloud-based data storage solutions.
You have experience with data visualization tools like Tableau, Looker, or similar.
You have experience with marketing data (such as Google Analytics, Pardot, CRM Analytics, Twilio) and have experience collaborating with marketing ops and/or revenue ops teams.
You are proficient in telling data stories in a wide range of formats, including slides, charts, and dashboards and can coherently articulate the business impact of your insights product.
#J-18808-Ljbffr
We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
As a marketing analyst at Heroku, you will deliver key insights and analyses that help Heroku leaders make decisions that shape our understanding of our customers, the way we market, the way we sell, and much more.You will acquire deep knowledge and understanding of Heroku’s strategy and business goals, build and manage cross-functional relationships, and communicate through digestible, relevant, and actionable storytelling. You will manage data and insights, partnering with marketers, sales strategists, data engineers and other colleagues to deliver data products, such as dashboards, reports and actionable insights. You will use business thinking, collaboration, and analytical practices to wrangle data and deliver relevant and trustworthy insights.
Success in the RoleAs a data analyst on the team, you are:
A hands-on analyst
You will generate insights (e.g., customer segmentation, retention analysis, behavioral personas and more) to cross-sell, upsell and nurture our customers. This requires acquiring and cleaning data from multiple sources, structuring and building data models, analyzing to generate insights and distributing those insights to business leaders.
You will be influential in how our marketing data is structured and stored.
A strategic problem solver
You grasp the overall context of your business and approach data analysis with a business-oriented mindset.
You understand how to measure which business strategies are effective and which are not.
You translate business challenges into an analytical plan; you think practically and creatively to craft quick, effective solutions to problems.
A relationship builder
You will develop relationships and collaborate with teams to understand business problems and create and implement an analytical plan.
You are comfortable presenting and delivering insights to an executive audience.
You will identify collaborators to build processes and data assets.
A cross-functional partner
You will partner with data engineers and marketing/sales to instrument, acquire, develop, and structure data assets that are critical to measuring the success of our business.
You partner with stakeholders to establish success metrics.
Your Experiences
4-6 years of demonstrated experience in data, marketing, or business analytics or a master’s degree in data science, statistics, applied mathematics, analytics or a related field, or equivalent alternative education, skills, and/or practical equivalent experience.
You have a strong understanding of best practices for storing and organizing marketing data to ensure efficiency and scalability. You have experience with relevant tools and technologies such as SQL, databases, data lakes, and cloud-based data storage solutions.
You have experience with data visualization tools like Tableau, Looker, or similar.
You have experience with marketing data (such as Google Analytics, Pardot, CRM Analytics, Twilio) and have experience collaborating with marketing ops and/or revenue ops teams.
You are proficient in telling data stories in a wide range of formats, including slides, charts, and dashboards and can coherently articulate the business impact of your insights product.
#J-18808-Ljbffr