Cox Automotive
Senior Digital Marketing / Communications Manager
Cox Automotive, Atlanta, Georgia, United States, 30383
Cox Automotive is a significant player in the automotive industry, transforming the way people buy, sell, own, and use cars. Our mission is to connect individuals to their goals, both today and tomorrow. At Cox Automotive, we offer the chance to take an important role in the digital revolution of the automotive industry. Our employees are part of an energetic team that builds world-class solutions to benefit the auto buying public, dealers, and manufacturers. At Cox Automotive, you'll be immersed in an environment that values your teamwork and creative problem-solving techniques.
We are seeking an experienced
Senior Digital Marketing / Communications Manager
to create and oversee our marketing execution strategy across brands and channels while ensuring continued always-on optimization of our marketing programs. The candidate will play a crucial role in developing and leading marketing strategy for our organization. Will have demonstrated proficiency in digital marketing across multiple channels (social, search, email, media, etc.) developing, leading, and executing marketing campaigns across multiple B2B brands, across digital marketing channels.
This position requires a quick-paced, strategic thinker who can collaborate masterfully with brand/product marketing teams, and leadership to drive our initiatives. If you are this person and you're passionate about leveraging digital channels to enhance brand visibility, engage audiences, and drive business growth, this role is for you.
What You'll Do
Lead strategy and plans for strategic cross-organizational brand initiatives.
This Senior Manager plays a crucial role in maximizing the return on investment from the company's marketing efforts and owning the strategy to continuously optimize and run marketing activities to engage with customers 24/7.
Strategizes, develops, coordinates and manages digital marketing programs and campaigns across multiple brands/solutions, channels, and diverse platforms with the purpose of increasing sales, driving brand awareness and increasing customer engagement.
The individual will not be executing the programs in the various channels but must have proven experience leveraging email, paid and organic display, mobile, social media, search and more to ensure a comprehensive and effective digital mix.
Identifying, developing and partnering with the channel marketers to implement always on optimization strategies to optimize the performance of each marketing channel.
Cross Channel Analysis: Strong analytical skills. Conducting comprehensive reviews of all marketing programs, journeys, and channels to identify areas of opportunity and potential growth.
Works with brands online to support campaigns utilizing deep digital media expertise and awareness.
Lead the ownership of creation of an audience governance strategy (contact frequency management).
Partner with Analytics to design wireframes for reporting benchmarks and optimization needs.
Lead the Always on optimization process and meetings.
Responsible for leading a team of project managers across our organization.
Facilitates lead handovers by coordinating efforts between marketing and sales teams.
Travel: 15%.
What's In It for You?
A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Who You Are/QualificationsMinimum:
Bachelor's degree in related discipline and 8 years of experience in B2B digital marketing and communications roles.
B2B marketing is a must.
Strong business acumen; understand the business, industry, competitors, and business models.
Aligns marketing goals with overall business objectives.
Proven strategic capacity / mindset and strong leadership skills.
Balances creativity and analytical thinking.
Must possess critical thinking skills.
Strong organizational skills and Project Management abilities.
Excellent communication and leadership abilities.
Analytical Thinking: Strong analytical skills and proficiency in data-driven decision-making.
Familiarity with emerging trends and technologies in the digital marketing landscape.
Deep experience with Monday.com or like system.
Expert level Microsoft suite - MS PowerPoint, MS Excel skills.
Travel: 15%.
Preferred:
Degree in business, marketing, communications, or related field (master's preferred).
B2C Marketing.
Join the Cox family of businesses and make your mark today!
USD 117,300.00 - 195,500.00 per year
Compensation:
Compensation includes a base salary of $117,300.00 - $195,500.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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We are seeking an experienced
Senior Digital Marketing / Communications Manager
to create and oversee our marketing execution strategy across brands and channels while ensuring continued always-on optimization of our marketing programs. The candidate will play a crucial role in developing and leading marketing strategy for our organization. Will have demonstrated proficiency in digital marketing across multiple channels (social, search, email, media, etc.) developing, leading, and executing marketing campaigns across multiple B2B brands, across digital marketing channels.
This position requires a quick-paced, strategic thinker who can collaborate masterfully with brand/product marketing teams, and leadership to drive our initiatives. If you are this person and you're passionate about leveraging digital channels to enhance brand visibility, engage audiences, and drive business growth, this role is for you.
What You'll Do
Lead strategy and plans for strategic cross-organizational brand initiatives.
This Senior Manager plays a crucial role in maximizing the return on investment from the company's marketing efforts and owning the strategy to continuously optimize and run marketing activities to engage with customers 24/7.
Strategizes, develops, coordinates and manages digital marketing programs and campaigns across multiple brands/solutions, channels, and diverse platforms with the purpose of increasing sales, driving brand awareness and increasing customer engagement.
The individual will not be executing the programs in the various channels but must have proven experience leveraging email, paid and organic display, mobile, social media, search and more to ensure a comprehensive and effective digital mix.
Identifying, developing and partnering with the channel marketers to implement always on optimization strategies to optimize the performance of each marketing channel.
Cross Channel Analysis: Strong analytical skills. Conducting comprehensive reviews of all marketing programs, journeys, and channels to identify areas of opportunity and potential growth.
Works with brands online to support campaigns utilizing deep digital media expertise and awareness.
Lead the ownership of creation of an audience governance strategy (contact frequency management).
Partner with Analytics to design wireframes for reporting benchmarks and optimization needs.
Lead the Always on optimization process and meetings.
Responsible for leading a team of project managers across our organization.
Facilitates lead handovers by coordinating efforts between marketing and sales teams.
Travel: 15%.
What's In It for You?
A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Who You Are/QualificationsMinimum:
Bachelor's degree in related discipline and 8 years of experience in B2B digital marketing and communications roles.
B2B marketing is a must.
Strong business acumen; understand the business, industry, competitors, and business models.
Aligns marketing goals with overall business objectives.
Proven strategic capacity / mindset and strong leadership skills.
Balances creativity and analytical thinking.
Must possess critical thinking skills.
Strong organizational skills and Project Management abilities.
Excellent communication and leadership abilities.
Analytical Thinking: Strong analytical skills and proficiency in data-driven decision-making.
Familiarity with emerging trends and technologies in the digital marketing landscape.
Deep experience with Monday.com or like system.
Expert level Microsoft suite - MS PowerPoint, MS Excel skills.
Travel: 15%.
Preferred:
Degree in business, marketing, communications, or related field (master's preferred).
B2C Marketing.
Join the Cox family of businesses and make your mark today!
USD 117,300.00 - 195,500.00 per year
Compensation:
Compensation includes a base salary of $117,300.00 - $195,500.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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