Senior Product Marketing Manager

Senior Product Marketing Manager

Revolutionize the Collision Repair Industry with Us

PartsTrader is on an accelerated journey to deliver significant product value to customers by seamlessly connecting the different areas of the collision ecosystem through digital innovation.

We’re looking for a dynamic marketing expert to take charge of the end-to-end customer journey for our priority customer segments. You’ll be the mastermind behind product marketing strategies, customer value propositions, and go-to-market plans that boost awareness, drive customer acquisition, foster engagement, and ensure retention.

This role is new to PartsTrader and offers you creative freedom to craft and execute unique marketing strategies that highlight the significant value PartsTrader provides. You’ll quickly get up to speed on the collision repair industry and become the go-to expert on the needs of our priority customer segments.

You will be adept at converting technical or complex features into clear, concise customer-focused value propositions that efficiently and effectively convey the significant product value we provide.

You will learn, monitor, and deeply understand how our customers, competitors, and influencers are changing and responding to our efforts, continuously iterating and innovating new ways to keep propositions fresh and top of mind for customers.

Every day you’ll be working to shine the spotlight on the PartsTrader marketplace, the problems it solves, and the important role it plays in collision repair.

The ideal candidate will have that blend of self-driven, creative, and analytical skills. Ultimately, your work will help significantly grow awareness and appreciation of the value we provide, nurture our sales and success pipeline, and position PartsTrader as the leading industry solution.

This is a Hybrid Position located in Chicago with 3 days in office.

Key Responsibilities:

Customer Value Proposition Development

1. Work closely with Product, Sales, Customer Success (and other key stakeholders) to undertake market, competitor, and customer research to deeply understand the markets, the target audiences, and segments in which we operate.
2. Lead the strategic and collaborative process to define the CVP for each target audience and for the products we have in market. These will need to be supported by up-to-date, objective, and compelling product evidence.
3. Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks.

Product Lifecycle Marketing Strategy

1. Lead product lifecycle marketing strategy and execution, including in-product communications to drive product adoption, engagement, and retention across priority customer segments.
2. Identify opportunities to grow product adoption, usage, and retention – utilizing research, analytics, and feedback from teams and customers.
3. Measure and optimize marketing strategy effectiveness, understanding whether initiatives and propositions are having the right impact in influencing customers, competitors, and influencers – are they changing and responding as a result.

Execution of Go-to-Market (GTM) Strategies

1. Lead product marketing efforts for new product releases, coordinating the creation of sales enablement materials, customer-facing collateral, and digital marketing to help prepare and upskill internal teams.
2. Collaborate with customer-focused teams to brief product initiatives, agree on optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally.

Cross-Functional Collaboration

1. Ensure tight collaboration with product and engineering teams to align product features with customer feedback, marketing efforts, and value propositions.
2. Partner with the customer success team to integrate marketing efforts with customer education, support, and feedback loops, ensuring a seamless customer experience throughout the lifecycle.
3. Work with sales and revenue teams to provide insights into customer behavior, product-market fit, and opportunities for revenue growth through marketing initiatives.

Qualifications

Education

1. Bachelor’s degree in marketing, Business, Communications, or a related field. An MBA or advanced degree is a plus.

Experience

1. 7+ years of experience in product marketing, preferably in a technology or software company.
2. Proven experience in launching and marketing products preferably to a B2B audience and will consider significant B2C experience.

Skills

1. Exceptional ability to convert technical features into clear, customer-focused value propositions that appeal to our customer base.
2. Proven experience in developing and managing marketing campaigns that drive customer acquisition, foster engagement, and ensure retention.
3. Excellent communication and storytelling abilities, capable of creating engaging messaging and content that boosts customer understanding and engagement.
4. Strong strategic thinking and analytical skills.
5. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
6. Proficiency in marketing tools and platforms (e.g., CRM, marketing automation, analytics tools).
7. Collaborative mindset with the ability to work effectively across different teams and departments.

Attributes

1. Customer-centric approach with a deep understanding of customer needs and behaviors.
2. Creative problem solver with a proactive attitude.
3. Data-driven decision-maker who leverages insights to drive strategy and execution.

PartsTrader is an equal-opportunity employer and does not discriminate in employment. Qualified candidates are considered for employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status, or unfavorable discharge from military service, or any other characteristic protected by applicable law.