Medtronic
Senior Digital Marketing Program Manager - Surgical
Medtronic, Lafayette, Colorado, United States, 80026
We anticipate the application window for this opening will close on - 12 Nov 2024
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
If you are passionate about the intersection of digital marketing and optimization and enjoy working on a small team where you are empowered to deliver on your vision, you’ll love this role. You will provide a distinctive level of subject matter expertise on how to architect and deliver digital marketing and data strategies that accelerate customer growth and increase customer engagement.
The successful candidate will act as the digital subject consultant and subject matter expert to drive global digital strategies for Medtronic Surgical. You will work across teams to identifying needs and customer journeys to accelerate conversions for both patient and commercial strategies . Qualified candidates will be fluent in today’s digital marketing ecosystem and conversion strategies and have the ability to lead and implement digital strategies.
Position Responsibilities
A successful candidate will not only have a vision for how to develop a strategic and scalable digital strategy for B2B channels and must havea go-getter mindset and know-how to make it all happen.
Utilize deep understanding ofdigital advertising to define, plan, and buildjourneys to drive lead conversions for hospital administrators, c-suite, and patient audiences.
Own channel reporting and present data in actionable way to clearly communicate results and challenges, and proactively come to the table with attribution and performance management.
Analyze metrics and suggest solutions to increaseconversion and awareness based on KPIs.
Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to the integrated marketing communications plans.
Develop and build detailed content journeys and trigger points for campaigns that align to the overall customer journey map delivering the right content to our customers at each stage in their decision journey.
Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.
Influences across functions and businesses while balancing divergent objectives to gain cooperation of other parties .
Minimum Qualifications
In order to be considered for this position, these minimum qualifications must be evident on your resume.
7+ years ofdigital marketingexperience with a Bachelor’s degree, or 5+ years of digital marketing experience with a Masters’ degree.
Preferred Qualifications:
5+ years of proven experience in digital marketing, marketing strategies,email marketing or marketing automation experience, preferably with Salesforce Marketing Cloud
Extensive digital marketing and communications experience; ideally at both an agency and client setting.
Bachelor’s Degree in marketing, business, technology, and/or related field of study
Experience with managing and editing photos and resources (e.g. Adobe,etc)
Understanding of analytics (e.g. Adobe, Google,etc)
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$152,000.00 - $228,000.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build a better future, amplifying your impact on the causes that matter to you and the world
Grow a career reflective of your passion and abilities
Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
If you are passionate about the intersection of digital marketing and optimization and enjoy working on a small team where you are empowered to deliver on your vision, you’ll love this role. You will provide a distinctive level of subject matter expertise on how to architect and deliver digital marketing and data strategies that accelerate customer growth and increase customer engagement.
The successful candidate will act as the digital subject consultant and subject matter expert to drive global digital strategies for Medtronic Surgical. You will work across teams to identifying needs and customer journeys to accelerate conversions for both patient and commercial strategies . Qualified candidates will be fluent in today’s digital marketing ecosystem and conversion strategies and have the ability to lead and implement digital strategies.
Position Responsibilities
A successful candidate will not only have a vision for how to develop a strategic and scalable digital strategy for B2B channels and must havea go-getter mindset and know-how to make it all happen.
Utilize deep understanding ofdigital advertising to define, plan, and buildjourneys to drive lead conversions for hospital administrators, c-suite, and patient audiences.
Own channel reporting and present data in actionable way to clearly communicate results and challenges, and proactively come to the table with attribution and performance management.
Analyze metrics and suggest solutions to increaseconversion and awareness based on KPIs.
Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to the integrated marketing communications plans.
Develop and build detailed content journeys and trigger points for campaigns that align to the overall customer journey map delivering the right content to our customers at each stage in their decision journey.
Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.
Influences across functions and businesses while balancing divergent objectives to gain cooperation of other parties .
Minimum Qualifications
In order to be considered for this position, these minimum qualifications must be evident on your resume.
7+ years ofdigital marketingexperience with a Bachelor’s degree, or 5+ years of digital marketing experience with a Masters’ degree.
Preferred Qualifications:
5+ years of proven experience in digital marketing, marketing strategies,email marketing or marketing automation experience, preferably with Salesforce Marketing Cloud
Extensive digital marketing and communications experience; ideally at both an agency and client setting.
Bachelor’s Degree in marketing, business, technology, and/or related field of study
Experience with managing and editing photos and resources (e.g. Adobe,etc)
Understanding of analytics (e.g. Adobe, Google,etc)
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$152,000.00 - $228,000.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build a better future, amplifying your impact on the causes that matter to you and the world
Grow a career reflective of your passion and abilities
Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com