Cengage Group
Sr Marketing Manager, Brand
Cengage Group, Sioux Falls, South Dakota, United States, 57102
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
As part of the US Higher Education team, the Senior Marketing Manager, Brand drives the Higher Ed brand strategy. This role implements, protects, upholds, and promotes the Cengage brand to increase brand awareness, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty. This role plays a key role in shaping Cengage’s brand perception and driving its growth in the market.
What you'll do here:
Protect – ensures all products and services that fall under the brand are consistent and resonate with current and future customers.
Uphold – consults with marketing teams crafting campaigns to ensure that the brand is being activated accurately. Implement – collaborates across functions to implement the new brand across channels and mediums.
Amplify – supports reputational content campaigns and brings stories and examples from customers into our content.
Educate – works with internal partners and external vendors and agencies to help them adopt, understand and respect the brand in their work.
Guide/Maintain – stays on top of market and industry activity, partnering with our in-house research team, to keep the brand relevant and competitive, yet still true to who we are.
Lead – maintains and continues to refresh assets and improve the brand center.
Collaborate – works across marketing teams and market research to ensure the brand is relevant, relatable and compelling. Implement – owns cohesive brand strategy across multiple channels including social media, blogs and brand partnerships.
Skills you will need here:
Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Minimum of 8 years of confirmed experience in customer centric roles and leading a brand across multiple markets
Strong understanding of brand strategy, brand management, and brand positioning.
Experience in developing and implementing creative brand campaigns across various channels.
Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and collaborators, and ability to speak “creative,” “tech,” and “business”.
Strong analytical and critical thinking skills to analyze market trends, customer insights, and brand performance metrics to identify long term opportunities.
Proficiency in conducting market research and competitive analysis to find opportunities for brand differentiation.
Knowledge of creative development processes, including working with external agencies and vendors.
Familiarity with brand guidelines development and implementation to ensure consistent brand representation.
Ability to apply big picture thinking and dive into small details, organized and independent approach to work, and creative and analytical problem solver.
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$77,100.00 - $123,300.00 USD
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
As part of the US Higher Education team, the Senior Marketing Manager, Brand drives the Higher Ed brand strategy. This role implements, protects, upholds, and promotes the Cengage brand to increase brand awareness, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty. This role plays a key role in shaping Cengage’s brand perception and driving its growth in the market.
What you'll do here:
Protect – ensures all products and services that fall under the brand are consistent and resonate with current and future customers.
Uphold – consults with marketing teams crafting campaigns to ensure that the brand is being activated accurately. Implement – collaborates across functions to implement the new brand across channels and mediums.
Amplify – supports reputational content campaigns and brings stories and examples from customers into our content.
Educate – works with internal partners and external vendors and agencies to help them adopt, understand and respect the brand in their work.
Guide/Maintain – stays on top of market and industry activity, partnering with our in-house research team, to keep the brand relevant and competitive, yet still true to who we are.
Lead – maintains and continues to refresh assets and improve the brand center.
Collaborate – works across marketing teams and market research to ensure the brand is relevant, relatable and compelling. Implement – owns cohesive brand strategy across multiple channels including social media, blogs and brand partnerships.
Skills you will need here:
Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Minimum of 8 years of confirmed experience in customer centric roles and leading a brand across multiple markets
Strong understanding of brand strategy, brand management, and brand positioning.
Experience in developing and implementing creative brand campaigns across various channels.
Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and collaborators, and ability to speak “creative,” “tech,” and “business”.
Strong analytical and critical thinking skills to analyze market trends, customer insights, and brand performance metrics to identify long term opportunities.
Proficiency in conducting market research and competitive analysis to find opportunities for brand differentiation.
Knowledge of creative development processes, including working with external agencies and vendors.
Familiarity with brand guidelines development and implementation to ensure consistent brand representation.
Ability to apply big picture thinking and dive into small details, organized and independent approach to work, and creative and analytical problem solver.
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$77,100.00 - $123,300.00 USD
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.