Amazon
Digital Marketing Specialist, Global Campaigns & Virtual Programs
Amazon, Seattle, Washington, us, 98127
Digital Marketing Specialist, Global Campaigns & Virtual Programs
Job ID: 2799779 | Amazon Web Services, Inc.Are you a digital marketer that loves platforms and processes, and wants to make a global impact? Come join the team responsible for developing campaigns that promote AWS's priority solution themes & services and Tier 1 events! We centrally develop lead generation, adoption, and registration campaigns and collaborate with our regional marketing teams to deploy these campaigns globally.
A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster better customer experiences, and make continuous improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically.
Key job responsibilities
Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent)Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiencesDrives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)Implements the targeting and customer segmentation for digital campaignsDevelops and executes test plans across all digital channelsEstablishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reportingProvides campaign performance, analysis and communicates and implements timely optimizations to drive resultsManages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.Supports localization process for the campaign, including supporting Localization and Activation for international geographies
A day in the lifeThe Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify.
The Digital Marketing Team sits within Global Campaigns & Virtual Programs under the Global Integrated Marketing organization at AWS. We are primarily responsible for the success of mid-funnel marketing activities.
BASIC QUALIFICATIONS2+ years of professional non-internship marketing experience1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience1+ years of Salesforce, Tableau, Vidyard, and Excel experience
PREFERRED QUALIFICATIONSExperience using data visualization toolsExperience analyzing data and best practices to assess performance driversKnowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.Knowledge of email best practices and a/b testing methodologies within MarketoExperience working with global cross-functional teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.Posted:
November 9, 2024
(Updated 39 minutes ago)
#J-18808-Ljbffr
Job ID: 2799779 | Amazon Web Services, Inc.Are you a digital marketer that loves platforms and processes, and wants to make a global impact? Come join the team responsible for developing campaigns that promote AWS's priority solution themes & services and Tier 1 events! We centrally develop lead generation, adoption, and registration campaigns and collaborate with our regional marketing teams to deploy these campaigns globally.
A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster better customer experiences, and make continuous improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically.
Key job responsibilities
Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent)Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiencesDrives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)Implements the targeting and customer segmentation for digital campaignsDevelops and executes test plans across all digital channelsEstablishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reportingProvides campaign performance, analysis and communicates and implements timely optimizations to drive resultsManages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.Supports localization process for the campaign, including supporting Localization and Activation for international geographies
A day in the lifeThe Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify.
The Digital Marketing Team sits within Global Campaigns & Virtual Programs under the Global Integrated Marketing organization at AWS. We are primarily responsible for the success of mid-funnel marketing activities.
BASIC QUALIFICATIONS2+ years of professional non-internship marketing experience1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience1+ years of Salesforce, Tableau, Vidyard, and Excel experience
PREFERRED QUALIFICATIONSExperience using data visualization toolsExperience analyzing data and best practices to assess performance driversKnowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.Knowledge of email best practices and a/b testing methodologies within MarketoExperience working with global cross-functional teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.Posted:
November 9, 2024
(Updated 39 minutes ago)
#J-18808-Ljbffr