Content Advocacy Lead

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.What you’ll do:Be the strategic mastermind behind our product-led growth initiatives, focusing on first-use and nurture advocacy for our product experiences.Shape how teams approach onboarding, user education, and long-term engagement.Work closely with product, customer success, sales, and content creation teams to develop and implement strategies that turn users into advocates.Enhance the user journey, reducing time-to-value, and foster a culture of product-led growth across the organization.What you bring:5+ years of experience in user experience strategy, digital adoption, or related fields, preferably in a SaaS or B2B environment.Proven track record of driving user adoption and engagement through strategic initiatives.Strong analytical skills with experience in data-driven decision making and strategy development.Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.Experience with product-led growth strategies and digital adoption platforms.Familiarity with user onboarding best practices and engagement metrics.Ability to lead and collaborate effectively with cross-functional teams.Strategic mindset with a focus on long-term user success and business growth.Expectations and tasks:Develop comprehensive strategies for user onboarding, engagement, and digital adoption.Consult content teams in creating effective onboarding flows, in-app guidance, and educational resources.Work with customer success teams to identify opportunities for improving user adoption and reducing churn.Analyze user behavior data to inform strategy and measure the impact of advocacy initiatives.Lead cross-functional initiatives to align teams around product-led growth principles.Develop and implement strategies to foster a vibrant user community and encourage peer-to-peer learning.Create frameworks and best practices for teams to follow when developing user onboarding and engagement initiatives.Stay current with industry trends in product-led growth, digital adoption, and user engagement strategies.About the Team:Our team transforms user engagement from the first interaction onward, creating intuitive onboarding and continuous learning experiences that empower users. We are a dynamic group of designers and content strategists who thrive on collaboration and creativity to make a significant impact on millions of users worldwide, ensuring they have the best possible experience with our products.Bring out your best:SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.We win with inclusion:SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.EOE AA M/F/Vet/DisabilityQualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.Compensation Range Transparency:

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 136300 - 283400(USD) USD.Requisition ID: 409165 | Work Area: Software-User Experience | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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