McCann Manchester Limited
Strategy Director, Brand
McCann Manchester Limited, Princeton, New Jersey, us, 08543
ID 4392Job Description
Location: Princeton, NJDescription:We are seeking a Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We’re looking for someone with a strong pharmaceutical and healthcare marketing background to both HCPs and consumers, a positive attitude, customer experience and engagement experience while being a strong leader, always ready to roll up their sleeves when needed.Responsibilities:Clarify business goals and prioritiesMarket & design research and guide analysis to reveal deep audience & brand insightsLead the team in strategy development for a launch brand from positioning to complete communication planWork with data analysts to determine business value, implied behavioral change, KPIs and metricsExperience with pharmaceutical launches, vaccines and go-to-market strategy.Drive thought leadership, innovation and strategy group developmentFoster team member skills and professional growthIdentify and develop organic and net-new business opportunitiesPartner with team to develop planning, brand vision and growthQualifications:8+ years of strategic experience with understanding of the agency environment6+ years leading a strategy/planning teamMinimum 3.5 years’ experience with pharmaceutical industry marketing and launch brand experience and therapeutic experience in vaccines (Orthopedics and GI a plus)Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planningA track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and CreativeExperience defining and leading qualitative and quantitative researchKnowledge of digital technologies and analyticsA compelling speaker who is comfortable creating and leading large group presentations and workshopsA strong storyteller who can concept and drive a persuasive narrative through presentations.Ability to balance multiple projects at onceAbout MRMMRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.At MRM, we help businesses grow meaningful relationships with people through the power of data, strategy, creativity, and technology.
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Location: Princeton, NJDescription:We are seeking a Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We’re looking for someone with a strong pharmaceutical and healthcare marketing background to both HCPs and consumers, a positive attitude, customer experience and engagement experience while being a strong leader, always ready to roll up their sleeves when needed.Responsibilities:Clarify business goals and prioritiesMarket & design research and guide analysis to reveal deep audience & brand insightsLead the team in strategy development for a launch brand from positioning to complete communication planWork with data analysts to determine business value, implied behavioral change, KPIs and metricsExperience with pharmaceutical launches, vaccines and go-to-market strategy.Drive thought leadership, innovation and strategy group developmentFoster team member skills and professional growthIdentify and develop organic and net-new business opportunitiesPartner with team to develop planning, brand vision and growthQualifications:8+ years of strategic experience with understanding of the agency environment6+ years leading a strategy/planning teamMinimum 3.5 years’ experience with pharmaceutical industry marketing and launch brand experience and therapeutic experience in vaccines (Orthopedics and GI a plus)Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planningA track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and CreativeExperience defining and leading qualitative and quantitative researchKnowledge of digital technologies and analyticsA compelling speaker who is comfortable creating and leading large group presentations and workshopsA strong storyteller who can concept and drive a persuasive narrative through presentations.Ability to balance multiple projects at onceAbout MRMMRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.At MRM, we help businesses grow meaningful relationships with people through the power of data, strategy, creativity, and technology.
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