Senior Marketing Analyst

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times including being a best place to work, 2023 NRF Digital Agency of the Year, 2024 NRF Partner of the Year, seven-time INC 5000 fastest growing company, and numerous times for our tactical and strategic excellence.About the Role:

As a Senior Marketing Analyst, you will play a pivotal role in driving our data-driven marketing strategies by transforming complex data into actionable insights. Your expertise in quantitative analysis, data visualization, and advanced analytics will empower our media strategists and leadership to make informed decisions that enhance marketing performance and optimize strategic efforts. You’ll collaborate closely with Data Engineering to ensure data integrity and leverage proprietary data to uncover innovative marketing opportunities.In this role, you will be at the forefront of designing and analyzing A/B tests, developing comprehensive reports, and presenting insights that directly influence the company’s strategic direction. Your ability to translate business needs into technical requirements will be crucial in building robust data solutions that support our marketing objectives. We are looking for someone who thrives in a dynamic environment, has a deep understanding of marketing data, and possesses the leadership skills to drive cross-functional collaboration. This is an opportunity to make a significant impact on our marketing effectiveness and overall business success of our clients.Responsibilities:

Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;Finding innovative ways to use proprietary data for advanced analytics and marketing strategy purposes;Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;Design and analyze A/B tests to drive KPI improvements;Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions;Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions;Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions;Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;Ensure IT leadership is appropriately informed of performance or other issues;Develop insights that can be used to drive optimizations across all channels;Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;Working across different teams and stakeholders, both internal and external;Helping to create test strategy and measurement plans;Analyze and report on funnel metrics and campaigns effectiveness including traffic, acquisition, conversion, and return on marketing investment;Presenting insights to stakeholders.Requirements:

5+ years of experienceFlexibility to deal with rapidly changing, time-constrained projects;Effective communication skills to present information to technical and non-technical audiences;Knowledge of and curiosity to stay current on industry analytical trends;Experience developing and maintaining reports in Retool or other data visualization tool;Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.Strong interpersonal, analytical, and organizational skills.Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred.Capable of communicating and inspiring strong collaboration;Very strong analytical skills.Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools.Familiar with SQL programming language.Effective leadership, persuasion and prioritization skills.Prior experience working at a Marketing Agency.Experience in the retail marketing industry preferred.Marketing or Business Analytics degree preferred.

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