Publicis CoLab
Vice president director media investment
Publicis CoLab, Chicago, Illinois, United States, 60290
Company Description:
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."
OverviewAs
VP/Director, Digital Investments , you will provide investment leadership across paid digital media channels, including video, social, search, display, and native. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs. To help with this, we're looking for an outstanding VP/Director - someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. Sound like you? Read on.
We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.
ResponsibilitiesDay to day your role includes:
Manage, optimize, and expand programs for all digital marketing channels to maximize the profitability of the performance marketing spend.
Oversee the work of multiple channel specialists, managing workflow and providing strategic guidance and oversight.
Work with Analytics team to oversee client pacing & performance across digital media portfolio.
Serve as a central point of contact for clients and internal teams for the broader digital investment portfolio.
Speak fluently to multiple digital media channels, calling on deep expertise from activating one or more channels.
Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimize performance for campaign success.
Build and foster strong partnerships with relevant media partners in the digital ecosystem (i.e. Google, Facebook, Amazon, etc.).
Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
Bring innovative solutions and out of the box thinking to partners and clients.
Work with teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with Account Management teams to appropriately communicate issues with clients.
Manage and maintain relationships with internal practice leads and full investment team (up to 15+ people).
Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
This position reports to the SVP, Investments.
Qualifications
10+ years of media planning and buying experience, with a strong focus on performance media.
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
Analytical background - comfort with data and numbers.
5+ years of people managing experience, overseeing five or more reports in an account management/client services team.
Deep industry relationships with ad tech firms, brand teams, and publisher partners.
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
Strong communication and writing skills - you're poised, precise, and above all, kind when engaging with others.
Able to package, merchandise, and sell in concepts and new opportunities.
Strategic thinking and able to see the bigger picture.
Self-starter with ability to work independently and in a collaborative team setting.
Got what it takes? We'd love to hear from you.
Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.
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Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."
OverviewAs
VP/Director, Digital Investments , you will provide investment leadership across paid digital media channels, including video, social, search, display, and native. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs. To help with this, we're looking for an outstanding VP/Director - someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. Sound like you? Read on.
We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.
ResponsibilitiesDay to day your role includes:
Manage, optimize, and expand programs for all digital marketing channels to maximize the profitability of the performance marketing spend.
Oversee the work of multiple channel specialists, managing workflow and providing strategic guidance and oversight.
Work with Analytics team to oversee client pacing & performance across digital media portfolio.
Serve as a central point of contact for clients and internal teams for the broader digital investment portfolio.
Speak fluently to multiple digital media channels, calling on deep expertise from activating one or more channels.
Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimize performance for campaign success.
Build and foster strong partnerships with relevant media partners in the digital ecosystem (i.e. Google, Facebook, Amazon, etc.).
Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
Bring innovative solutions and out of the box thinking to partners and clients.
Work with teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with Account Management teams to appropriately communicate issues with clients.
Manage and maintain relationships with internal practice leads and full investment team (up to 15+ people).
Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
This position reports to the SVP, Investments.
Qualifications
10+ years of media planning and buying experience, with a strong focus on performance media.
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
Analytical background - comfort with data and numbers.
5+ years of people managing experience, overseeing five or more reports in an account management/client services team.
Deep industry relationships with ad tech firms, brand teams, and publisher partners.
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
Strong communication and writing skills - you're poised, precise, and above all, kind when engaging with others.
Able to package, merchandise, and sell in concepts and new opportunities.
Strategic thinking and able to see the bigger picture.
Self-starter with ability to work independently and in a collaborative team setting.
Got what it takes? We'd love to hear from you.
Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr